Senior Brand Manager

Summary Posted: Sep 20, 2024 Role Number: 200568059 Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Marcom Greater China team, part of Apple's global Marketing Communications team, is responsible for all consumer-facing communications, including advertising, apple.com, direct marketing, Apple retail, channel, digital commerce, packaging, video, corporate identity, and partner communications. We are looking for an experienced marketer to be responsible for the direction and oversight of integrated marketing campaigns as well as the strategic marketing efforts required to drive local market opportunities and challenges for the products you lead. Description Description This role requires close collaboration with Interactive, Channel, Retail, Partner Communications, as well as Advertising teams, and will need to nurture key relationships locally with Marcom Functional Leads, Product Marketing teams, PR, Retail and Sales.. * Know the competitive landscape, market share data, key challenges, market trends as well as the social/PR sentiment around those products * Work with the planning team in Cupertino to deliver local market feedback and insights, ultimately driving more meaningful, creative, impactful communications * You will lead all Marcom work for the products you lead, ensuring integrations consistency in messaging across all functional deliverables and that overall timelines are met * You will conduct workshops and oversee the GC team in attendance at Cupertino workshops. * Provide a single point of contact for launch from an overall process, communications and deliverables perspective, representing GC’s needs with WW Marcom * Provide briefings on new product launches to both Geo Marcom and Sales teams * Lead the development of the annual Marketing plan collaborating across all Marcom functions as well as Education, Enterprise, PR, Sales and Finance * Develop insight-driven marketing briefs that will inspire the best possible work * Collaborate with Product Marketing, Sales and Brand teams to identify and prioritize key marketing challenges and opportunities for GC * Provide the local and WW teams with regular GC-specific insights, competitive reviews and market snapshots that could impact briefs and subsequent creative work * Work in collaboration with local agency to develop strategic initiatives for GC, empowering them with the necessary business context required to develop sound and efficient strategies. Minimum Qualifications Minimum Qualifications Bilingual in Chinese and English 12+ years of proven experience in creatively-driven agency (preferred) or client organization, preferred but not limited to the computer, software and technology industries in Greater China Key Qualifications Key Qualifications Preferred Qualifications Preferred Qualifications Able to partner closely with several business partners for strategic positioning and marketing plans integration Highly collaborative, establish trust, credibility, and influence across multiple partners in a highly matrix organization Resourceful, adaptable, creative, and results-oriented with high energy, a positive attitude, and the ability to contribute in a team environment Have experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization with an analytical and disclosed approach to marketing A ‘solutions-first’ thinker who can find opportunities to bring to the Apple business in the region Passionate about popular culture, trends, and new/emerging media and technology Education & Experience Education & Experience Additional Requirements Additional Requirements More