Product Marketing Manager

Company: Clarivate
Company: Clarivate
Location: R155-Belgrade
Commitment: Full time
Posted on: 2024-09-05 05:03
We are seeking a Manager, Product Marketing to join our Library Software Group team at Clarivate. Collaborating with other team members, you will be responsible for building marketing strategy and organization enablement designed to support adoption and retention of Clarivate’s portfolio of library software for public libraries under the Innovative brand. www.iii.com  Through developing strategic marketing plans, you will help nurture and grow the product portfolio, including generating leads and new revenue and enhancing customer satisfaction and loyalty. Working cross-functionally across the global organization, you will partner with product management, sales, solution consultants, customer care, and the broader marketing organization. As a true self-starter, you will be a critical thinker, business and commercially minded, an exceptionally strong writer and highly organized.About You – Experience, Education, Skills, And AccomplishmentsBachelor’s degree required  Minimum 5 years of experience in Product Marketing within technology or software companies It would be great if you have...  Prior B2B product marketing experience  Independent, self-starter that thrives on taking initiative without direct supervision  Passion for libraries and lifelong learning Are an accomplished storyteller and able to develop a memorable narrative for various products and personas. Have a customer-first mindset and committed to knowing your customers, markets and competition better than anyone else. Skilled at sales enablement with the ability to grasp and translate features and technical capabilities into benefits and transfer that knowledge to the sales team, partners and our customers. What you will be doing in this role?Develop a deep understanding of the public library industry, market segments / sizing and be the expert on the buyers and influencers - who they are, how they buy and their key criteria, connecting use cases to their challenges and needs. Works with internal stakeholders, craft differentiated and compelling product positioning, messaging and content that resonates with buyers and influencers - helping customers and partners more effectively evaluate and choose Clarivate. Create effective product-related sales tools and enable the sales team to generate new business.   Collaborate with product, go-to-market, sales and marketing teams to successfully launch new capabilities and services; work closely with product and sales to gather feedback and insights for continuous service and message improvement.   Collaborate with the broader marketing organization to develop and execute marketing campaigns, content creation, and demand generation initiatives; build strong relationships with key stakeholders and internal teams to ensure alignment and effective collaboration.   Advocate for the voice of the customer, identifying and validating urgent, pervasive problems in the market to inform product roadmap and marketing campaigns. Drive customer satisfaction and loyalty through effective marketing initiatives and communication.  About the Team      You will be part of the global Library Software Group marketing team, working across product marketing, industry and global demand generation teams.  BenefitsHolidays: 25 days paid leave per annum Private Health Insurance Paid Lunch Yearly Bonus Yearly Merit Plan My Learning Platform Fit Pass Life InsuranceAccident InsuranceCompany bicycles for rent free of chargeHours of Work  This is a full-time position, with core engagement hours within CET time zone and some availability working in US time zone.This is a hybrid position, you will be expected to work from our Belgrade office 3 days every other week.Please note that only shortlisted candidates will be contacted.At Clarivate, we are committed to providing equal employment opportunities for all persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
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