Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity From innovative technology to changing the way end-to-end marketing strategies are delivered, Adobe and its customers have amazing stories to tell. We are seeking an expert storyteller to craft new ways of showcasing how Adobe technology is bringing value to our customers and transforming brand interactions.In this position, you will define the narrative around how Adobe brings Experience Cloud marketing themes and messaging to its customers and build out content to support that narrative. You will work with internal and external designers, writers, and agency partners to create core and derivative assets to support marketing activities, such as field events, webinars, and demand nurtures, with a focus on asset re-use. Assets will include, but are not limited to: interactive storyboards, sizzle videos, blogs, and whitepapers. You will also own key customer partnerships and work directly with customers to build content that highlights their success with Adobe.The perfect candidate should be passionate about understanding the customer perspective and what it takes to be successful with Adobe technology. You must ensure we tell a story that includes the people and process side of the digital transformation equation. You should understand how Adobe technology supports our customer’s business objectives. We are looking for a person who has a creative approach to helping our customers understand what they can achieve. You will need to partner with and influence stakeholders cross-functionally. Someone who thinks outside of traditional and known storytelling formats will excel in this role.What You'll DoPortfolio Marketing NarrativeYou will define customer-centric messaging and positioning around portfolio-level themes and shape how that is delivered to customers through marketing content and activities.Content Development You will develop and own content that brings end-to-end customer stories and the notion of operationalizing and realizing technology value to life through innovative and interactive formats. You will need to synthesize perspective across different areas of expertise. This includes iterating on core assets to adjust content for audience persona and industry variations.Customer RelationshipsYou will manage key customer relationships as you partner with them to tell their story through external-facing and internal customer-facing needs, with a deep understanding of what drives their success.Cross-Team Collaboration You will collaborate with account teams, subject matter experts, creative resources, and other marketing teams to support content development and activation across platforms and marketing activities.About YouProven track record in product marketing, content marketing or creative storytelling. Be able to display examples of telling complex narratives in easy-to-understand approaches. This person will come from either a services, customer success, product marketing or content strategy background and have developed their skills in either a software technology vendor, a services or creative agency organization, or represented a leading provider of services or products working with Fortune 2000 firms.10+ years of experience in content strategy or product marketingShown success in influencing decisions and stakeholders at Executive LevelSelf-starter who initiates and executes projects with little to no directionExtraordinary written communication skills: able to consolidate sophisticated ideas into clear, succinct executive summaries.Proven success creating compelling messages and positioning.Leadership with the ability to build consensus and drive decision making across multiple business units or matrixed organizations.Familiar with Adobe Experience Cloud and Creative Cloud solutions and other marketing technologies, with ability to demonstrate benefits and capabilities.Deeper technical or business strategy knowledge with Adobe Experience Cloud strongly preferred.Willing to travel 10%.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $246,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
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