Senior Account-Based Marketing Manager

The Senior Account-Based Marketing (ABM) Manager will play a pivotal role in driving ABM campaigns and initiatives. This role is responsible for planning, executing, and measuring integrated marketing campaigns that generate pipeline and bookings from target accounts. The ideal candidate will bring a creative, proven approach to ABM and have a strong ability to collaborate with product marketing, campaign management, field marketing, and sales teams to identify target accounts, develop and execute campaigns, and continuously measure and optimize for success. This role demands a deep understanding of B2B SaaS demand generation, as well as expertise in evolving ABM strategies across personalized (1:1), targeted (1:Few), and broad (1:Many) approaches, including the use of relevant tactics and tools.What You’ll DoDevelop and execute global marketing strategies that engage target accounts. This includes determining which campaigns require an ABM approach, identifying target accounts, selecting the right channel mix and content, executing campaigns, and reporting resultsManage and support the execution of multiple campaigns simultaneously by implementing tailored strategies and tactics across both customer acquisition and expansion effortsCollaborate with cross-functional teams to create impactful content and messaging for target accounts across various channels, including email, digital platforms, field events, and moreWork closely with sales teams to ensure alignment on target accounts, coordinate sales enablement materials, and facilitate a smooth handoff and successful progression of qualified accountsReport on each ABM campaign outcomes, tracking key performance indicators (KPIs) such as pipeline generation, bookings, revenue impact, engagement metrics, funnel progression, and deal velocityUtilize ABM platforms, marketing automation, CRM, and other relevant tools to monitor campaign performance, derive insights, and recommend campaign optimizationsStay current on industry trends, best practices, and emerging technologies in ABM to continuously innovate and improve strategiesWhat You’ll NeedMinimum QualificationsBachelor’s degree or equivalent combination of education and experience in a related field. Related fields are marketing, sales, or partner related6+ years in account-based marketing roles, or closely related fieldsPreferred QualificationsExperience working across global teams in a hyper-growth B2B SaaS or tech marketing environmentProven experience in creating and executing targeted account campaigns with a strong record in meeting/exceeding pipeline and bookings goalsStrategic and consultative thinker with strong execution abilitiesStrong project management skills, data-driven decision-making, and resource allocationProven experience in creating and executing targeted account campaigns with a strong record in meeting/exceeding pipeline and bookings goalsExpertise in data interpretation and making informed recommendationsAdept at managing multiple priorities and tight deadlinesExperience with account-based marketing platforms, 6Sense preferredProficiency in Marketo and Salesforce is highly preferredTravel Requirements & Working ConditionsUp to 15%Reliable internet access for any period of time working remotely, not in a Workiva office.How You’ll Be Rewarded✅ Salary range in the US: $101,000.00 - $172,000.00✅ A discretionary bonus typically paid annually✅ Restricted Stock Units granted at time of hire✅ 401(k) match and comprehensive employee benefits packageThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.#LI-HS2