Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 82M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com .
This role is based out of our New York or Chicago office.
TL;DR - We’re looking for a Reddit-loving Creative Strategist to join our U.S. KarmaLab team.
What on earth is KarmaLab? Great question. Reddit’s KarmaLab is a creative organization that acts as a revenue driving engine for the company. We are a conduit between brands and Reddit culture, helping advertisers understand how to show up on Reddit to effectively reach their goals. In simple terms, we are Reddit’s in-house creative strategy team - an inclusive team of wonderful people with a potent mix of disciplines, trying our best to have a good ‘ol time while delivering results for advertisers on this wild ride we all call “the internet”.
More about you…
First and foremost, you speak fluent internet and know Reddit like the back of your proverbial hand. When it comes to advertising, you innately know the difference between r/FellowKids and r/Fellowkidssuccess. You will be closing the gaps between brands and the every-day magic of Reddit by mining the platform for insights and transforming them into Reddit-centric creative strategies and programs.
It will be a little scrappy at times. It’s imperative that you thrive in this kind of environment and you have a “no job is too little or big” mentality.
What you’ll do:
Build creative strategies, invent ad concepts and campaign ideas that balance the needs of our advertising clients with the tastes of our audience.
Write concept pitches, RFP responses and communications that embody Reddit’s sensibilities across our growing CPG advertiser base.
Translate client value propositions into strategies, language and visuals that Redditors find appealing and actionable.
Create deliverables in the form of narrative-driven presentations and digital or IRL workshops that convey Reddit’s Business proposition.
Act as a creative consultant and platform expert to Reddit’s CPG-focused Sales teams and their clients.
Who You Are:
You have a deep knowledge of Reddit, its language & communities (bonus points for solid karma).
You’re a collaborator with powerfully persuasive written & verbal communication.
You demonstrate creative flexibility & curiosity…You approach new challenges, clients, verticals and markets with equal enthusiasm.
You thrive in a fast-paced, deadline-driven environment.
You have a talent for visual storytelling and presentation.
You have a passion for CPG clients and the creative possibilities associated with solving their business challenges.
You see opportunities through the lens of both Reddit communities and a brand, creating something wonderful in the space between.
You keep a book/portfolio of creative work that champions your brilliant thinking.
Minimum qualifications:
4+ years of experience in advertising, PR, media, and/or social media.
Proven understanding of the relationship between creative agencies, media agencies & brands.
Ability to prioritize and manage multiple tasks and projects.
Proficient in Google Slides and Adobe Photoshop/Adobe CC.
Preferred qualifications:
Media (integrated marketing or creative strategy) and/or creative agency experience.
Experience writing professionally for the internet–blogs, articles, social media.
Benefits:
Comprehensive Healthcare Benefits
401k Matching
Workspace benefits for your home office
Personal & Professional development funds
Family Planning Support
Flexible Vacation (please use them!) & Reddit Global Wellness Days
4+ months paid Parental Leave
Paid Volunteer time off
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/ .
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base pay range for this position is: $111,072 — $155,532 USD
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at ApplicationAssistance@Reddit.com .
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