Digital Commerce Producer - Communications

Summary Posted: Aug 22, 2024 Role Number: 200564351 Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Marcom Greater China team, part of Apple's global Marketing Communications team, is responsible for all consumer-facing communications, including advertising, apple.com, direct marketing, Apple retail, channel, digital commerce, packaging, video, corporate identity, and partner communications. The Digital Commerce team is crucial to our core business strategy, driving E-Commerce standards and digital innovation across multiple online platforms. As the Digital Commerce Producer - Comms, you will lead creative initiatives for key seasonal shopping moments, finding unique local insight, balancing branding and commerce objective, delivering holistic themes that highlight outstanding product stories and compelling customer offers across online commerce platforms like Tmall, JD, and WeChat mini-programs. You will also adapt WW brand campaigns for local E-Commerce platforms seamlessly. Description Description This role requires close collaboration with in-house Creative, Retail Brand, Brand teams, and stakeholders from Retail ASO, Interactive, PM, DCM, Channel, PCM, and an external digital agency. Drive digital, integrated campaign across a variety of 3rd party sites. Write creative briefs and develop project schedules. Work effectively with creative, cross-functional teams and external agencies. Build strong relationships with colleagues and business partners. Work closely with Digital Commerce Lead, Retail Brand Lead & leadership to communicate status and risks. Drive creative review sessions with WW and GC stakeholders. Manage all aspects of digital production across Web/mobile applications and social platforms. Deliver comprehensive product assets to key stakeholders and ensure quality of implementation. Minimum Qualifications Minimum Qualifications Bilingual in Chinese and English. 8+ years of relevant work experience in a leading digital creative agency, in-house marketing communications, or E-Commerce, Digital Marketing department. Key Qualifications Key Qualifications Preferred Qualifications Preferred Qualifications E-Commerce/Social commerce experience is required. Self-starter, self-motivated, self-sufficient. Committed to excellence and an outstanding attention to detail. Excellent written and verbal communicator, with great interpersonal and presentation skills. Strong knowledge of end-to-end web technologies. Solid experience managing complex programs in fast paced and changing environments. Able to organize information quickly and summarize succinctly. Accommodate rapid change and ambiguity, and working under tight deadlines. Able to communicate effectively one-on-one and in large groups. Education & Experience Education & Experience Additional Requirements Additional Requirements More