サービス・ソフトウエア製品マーケティング

サービス・ソフトウエア製品マーケティングDescription -概要 WS/ワークフォースソリューション事業本部において、サービス製品・ソフトウエア製品の製品マーケティング、あるいは、ビジネス開発担当として、4Pの企画・実現にあたります。WW/GA内での日本の貢献は大きく、製品改修や計画に対して発言機会も多く、投資対象でもあり、益々の成長を期待されている事業です。業務内容コマーシャルHW（PC/プリンタ）のサービス製品、ソフトウエア製品の製品マーケティング・ビジネス開発担当：製品の投入・改廃、価格付け、キャンペーンなどGTM/スペシャリスト営業と協議し、計画・実施、受注予測、損益管理など、担当分野について責任をもって実施リードします。主なサービス・ソフトウエア：Care Pack/Active Careなどの保守サービス、Wolfセキュリティ・Anywareなどのソフトウエア対象市場セグメントは、製品毎異なるもののSMBから大手企業、パブリックセクターまでの全ての領域で、ハイタッチの直販やSI協業から、ボリュームを目指す間接販売まで多岐に渡ります。顧客やパートナーからのニーズを補足し、サービス内容・ソフトウエアの改修提案に参加、中期的なビジネスプランにも入っていただく。製品の仕様確認、キャンペーンの交渉等で、WW/GAの担当者など海外との交渉実務もあり。外資でのキャリア形成の一つとなります。必要とされるスキル・経験基本的なマーケティング手法や考え方の理解、IT市場や製品理解製品やプロジェクトの企画、実現のための関係者調整、プロジェクト管理などの経験事業やプロジェクトの課題解決のための分析から提案などのとりまとめの経験英語でのコミュニケーションが可能な人（TOEIC、英語経験については応相談）新しい企画、チャレンジに前向きな人製品・サービスについての理解、営業やマーケティング経験English description Job Summary• This role is responsible for product line management and contribution to defining business plans and growth strategies. The role collaborates with internal teams for seamless execution and monitors KPIs to identify improvement areas. The role demonstrates a broad understanding of product categories, gathers customer feedback, and builds relationships with partners.Responsibilities• Contributes and actively participates in defining the category business plan and strategies to drive growth and profitability.• Collaborates with various internal teams from marketing, sales, and finance to ensure seamless execution of category plans.• Monitors key performance indicators (KPIs) and sales performance to identify areas for improvement.• Demonstrates a broad understanding of product categories, business management, and sales challenges/strategies.• Gathers and analyzes customer feedback and data to understand customer needs, preferences, pain points, and translates insights into actionable improvements.• Build relationships and represents the team at a senior level with the sales force and other partners.• Holds responsibility for product line and quota management for a significant share of the product range or a specific customer segment.• Oversees functional responsibilities in areas such as market analysis, marketing engagement, etc.• Participates in partnership engagements with external IT vendors.Education & Experience Recommended• Four-year or Graduate Degree in Sales, Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.• Typically has 4-7 years of work experience, preferably in category management, P&L management, or a related field or an advanced degree with 3-5 years of work experience.Preferred CertificationsNAKnowledge & Skills• Agile Methodology• Analytics• Business Development• Business Strategies• Business To Business• Customer Relationship Management• Data Analysis• Digital Marketing• Go-to-Market Strategy• Key Performance Indicators (KPIs)• Market Research• Marketing• Marketing Strategies• New Product Development• Product Management• Product Marketing• Product Strategy• Project Management• Thought Leadership• Value PropositionsCross-Org Skills• Effective Communication• Results Orientation• Learning Agility• Digital Fluency• Customer CentricityImpact & Scope• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.Complexity• Responds to moderately complex issues within established guidelines.Disclaimer• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. Job -SalesSchedule -Full timeShift -No shift premium (Japan)Travel -Relocation -Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement