Job Requisition ID #24WD80745Job Duties: Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. Provides support for the product marketing function through research and analysis of the company’s markets, competition and product mix. Researches and makes presentations on new market areas. Analyzes the competitive environment and future trends and makes recommendations based on findings. Collaborate with key stakeholders in worldwide marketing and worldwide sales (Sales, Brand, Industry Marketing, Territory Marketing, Channel Marketing, ABM Practice Team and Marketing Operations) to ensure programmatic execution of personalized campaigns to targeted accounts, and 1:1 or 1: few account-based marketing tactics to select focus accounts. Identify marketing opportunities to intentionally support and drive the business. Team with broader organization of account-based marketers to align on programmatic campaigns which apply to named accounts. Plan out account-based marketing plans with clear growth, executive contact, pipeline and revenue objectives. Nurture contacts within the prioritized accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunities. Foster peer-to-peer interaction in our customer base within their industry and across industries to enable customers to share best practices. Develop new and leverage existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services. Own execution of programs including planning, logistics, budget, list management, follow up and reporting. Measure the success of account-based marketing programs from a contact, pipeline and marketing investment perspective. Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support account objectives. Serve as ‘voice’ of the account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place. Employ Autodesk’s ABM set of marketing technology tools (i.e. 6sense, Salesforce, Marketo, Folloze, Outreach) to deliver personalized ABM programs in a thoughtful and scalable way. Maintain an accurate and actionable understanding of contact data quality for a targeted accounts list. Review and provide analysis of programmatic Account-Based campaigns and unique account-specific tactics for targeted accounts list. Use data and dashboards to inform future tactics and programmatic campaign adjustments. Work with Territory Marketing, Industry Marketing and ABM Practice to provide requirements for deployment of budget managed by those groups in support of targeted list of accounts. Manage budget and vendor relationships for account-specific tactics for targeted list of accounts. Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI to inform any adjustments. Execute events and ensure Sales follow-up, both online (webinars) and in-person (Autodesk events and industry conferences). Develops programs to connect Autodesk’s sales team with executives in targeted accounts. Must be available to work on projects at various, unanticipated sites throughout the United States. Telecommuting is permitted.Minimum Requirements: Bachelor’s degree in Advertising, Marketing, Communications or related field and five (5) years of progressive, post-baccalaureate experience in the job offered or in an account-based marketing-related occupation. Must be available to work on projects at various, unanticipated sites throughout the United States. Telecommuting is permitted.Special Requirements: Position requires at least five (5) years of experience in each of the following skills:Utilize knowledge of sales and marketing automation tools such as Salesforce.com, Marketo, 6Sense and any other ABM tech stackUtilize knowledge of Data analytical and strong business acumen to provide insights and interpretation of account information, web analytics, technographic and product usage into actionable campaign strategy (Campaign Return on Investment/Marketing Contribution to Pipeline)Experience owning the ABM strategy and configuring, managing, and reporting on marketing programs for Architecture, Engineering Infrastructure, Local Government, Transportation, Manufacturing, Media and Entertainment accountsExperience working and collaborating with stakeholders from multiple countries/geographiesUtilize knowledge of Developing Campaign Dashboards, and combining complex analytic tools to understand key accounts, profile stakeholders, and plan integrated sales and marketing messages and executablesExperience running events and activating industry conferences and tradeshowsUtilize knowledge of online marketing tools to plan, project manage, and execute marketing programsUtilize knowledge of developing Marketing Multi Channel campaigns that include events, display, video, print, non-programmatic OOH advertising, targeted broadcast radio, podcast inventory, owned channels, earned channels, CTV, streaming audio, and a wide variety of other multi-channel campaignsUtilize knowledge of managing Marketing funds, and channel and community amplificationUtilize knowledge of account management and sales processesLearn More About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers. When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us! Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/ Salary transparency Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $128,705 - $150,300/year. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law. Diversity & Belonging We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). RV032#LI-DNI At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers.
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