Senior Product Marketing Manager, Consumer PCs

Company: HP
Company: HP
Location: Taipei City, Taipei City, Taiwan
Commitment: Full time
Posted on: 2024-08-03 05:11
Senior Product Marketing Manager, Consumer PCsDescription -As a Product Marketing manager in Success Product Management team, you will manage platform life cycle sustaining phase till end of life, and product cycle portfolio management, including architecture or new technology enablement.  The candidate must provide good execution capabilities and strong communication and influencing skill sets with a logical mind.  This position requires a highly creative mindset that is willing to challenge the status quo and provide leadership in driving change to excite and engage our customers, or the current process flow.Job SummaryThis role is responsible for participating in development of global go-to-market plans and budgets for PSS offerings, defining program metrics and goals, and establishing tracking mechanisms. The role also coordinates with cross-functional teams and agencies in developing and supporting category team's go to market plans. Additionally, the role contributes to customer segmentation strategies, performs marketing operations activities, and participates in account development efforts.ResponsibilitiesProduct life cycle management, study the product portfolio for architecture refresh, plan and execute the product transition with markets.Contributes to development and definition of customer segmentation strategies, tailoring PSS experiences to different customer segments.Work with R&D system team to develop new product features or board refresh.Drive to meet platform NPS target.  Coordinate with cross teams to drive the best possible quality.Perform competitive analysis to support Product Service Solution (PSS) life cycle strategies/tactics.Assist with product/service/ solution introductions and end-of-life obsolescence activitiesDrive product cost down initiatives to get the most saving for better margin.Coordinate cross platforms topics.Regularly meet with category teams to provide needed support for Go to Market strategies and 4P implementation.Drive proper SW or 3rd party app with good customers experiences, as well as special promotion program on products.Minimize E&O risk.Coordinate with cross-functional, cross-organizational teams and agencies in the development and execution of introduction plans. Contributes to defining PSS program metrics, goals, and benchmarks, and establishes mechanisms to track and report progress against them.Develops closed-loop post-analysis for marketing programs and identifies and executes indicated actions.Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.Develops and builds productive internal/external working relationships and provides mentoring and guidance to junior teammates.QualificationCollege degree in marketing, business, engineering, or any other related discipline or commensurate work experience or demonstrated competence.  MBA is preferred. 10 + years consumer electronics/consumer technology marketing or product design experience.Highly creative and a demonstrated drive, confidence and risk takingProven track record for identifying, gaining support, and presenting an executable product planA growing mindsetStrong English written and verbal communication skillsKnowledge & SkillsAgile MethodologyAnalyticsBusiness DevelopmentBusiness StrategiesBusiness To BusinessCustomer Relationship ManagementData AnalysisDigital MarketingGo-to-Market StrategyKey Performance Indicators (KPIs)Market ResearchMarketingMarketing StrategiesNew Product DevelopmentProduct ManagementProduct MarketingProduct StrategyProject ManagementThought LeadershipValue PropositionsCross-Org SkillsEffective CommunicationResults OrientationLearning AgilityDigital FluencyCustomer CentricityDisclaimer• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.#LI-POSTJob -MarketingSchedule -Full timeShift -No shift premium (Taiwan)Travel -Relocation -Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement
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