Senior Manager, Digital Marketing

Company: Razer Inc.
Company: Razer Inc.
Location: Irvine, CA
Commitment: Full time
Posted on: 2024-08-01 05:10
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :The Manager, Digital Marketing role plans and executes ecommerce digital marketing programs for the Americas region. This position will manage our Media Agencies and develop creative execution via our in-house creative team.Essential Duties and ResponsibilitiesStrategically plan online e-commerce marketing programs to achieve Razer’s marketing, sales, and revenue goals.Drive strategy and execution of mid and bottom-funnel activity to maximize traffic and revenue.In collaboration with the Razer.com and Global Media Team team support full funnel campaigns, ROI-bottom funnel campaigns, and social media.Evaluate and drive qualitative KPIs through continuous improvement and optimization.Champion digital best practices and KPIs across regions.Collaborate with marketing team partners and global teams to localize campaign content, asset creation and messaging to achieve business objectives.Manage marketing and demand gen campaigns.Other duties as assigned.  Pre-Requisites :QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  5+ years’ experience managing digital media campaignsExperience in offline/traditional media planningMedia Agency background or experience managing a media agencyPlanned & executed full-funnel campaigns with an emphasis on driving sales revenueUnderstanding of appropriate KPI’s for each funnel stageKnowledge of Paid Social, Amazon & SEM strategies, tactics, measurementExperienced with online monitoring and tracking tools, including Google AnalyticsStrong problem solving skills and ability to implement changes rapidly that positivelyimpact marketing performanceExcellent oral and written communication skillsStrong organizational and time management skills with the ability to multitaskHighly motivated, resourceful, and self-directed with the ability to deliver under pressureAbility to be detailed oriented while seeing trends, themes, and macro-impactsStrong knowledge base of the overall online and digital marketing realmExperience in Consumer Tech category (gaming preferred but not required)Experience in presenting campaign analytics & recommendations to executive teamSalary Ranges (per annum):$107,636.00 - $179,394.00Disclaimer: Exact compensation may vary based on skills, experience, and location.Are you game?
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