Event Marketing Manager UKI

Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamThe UKI Field Marketing focus is to build and execute integrated marketing programmes that drive pipeline growth and also deliver tangible ACV to fuel the continued success of Workday in the UKI region. We are a trusted strategic partner to the UKI sales business and go beyond conventional marketing approaches. We delve deep into data-driven insights to engage and activate audiences across various channels, empowering us to make bold decisions that directly impact our business outcomes. What sets us apart is our unwavering commitment to collaboration. We operate seamlessly as one cohesive team, uniting with our EMEA and Global marketing counterparts under one Integrated GTM strategy. This alignment ensures not only synergy but also a shared sense of purpose and successAbout the RoleWe seek a dynamic and experienced Event Marketing Manager UKI with a “can do” attitude. Reporting directly to the VP of Marketing UKI, this role involves planning and executing high-profile UKI Strategic events, including customer and partner events, and large third-party trade shows. The aim is to increase brand awareness, engagement, and sales opportunities, and to educate and empower attendees.You will:Lead the planning and execution of key UK&I events, ensuring all elements are coordinated effectively.Develop and oversee comprehensive project plans, standardize processes, and ensure timelines and deliverables are met.Collaborate with the Demand Generation team to achieve audience acquisition goals.Stakeholder Collaboration: Act as the main point of contact for Sales, Field Marketing, and Event Agency partners, ensuring effective communication and alignment.Manage venue selection, contract execution, budget, staff and attendee communication, website and registration development, creative services, technical production, and general logistics.Drive impactful post-event reporting and follow-up, distributing metrics to relevant teams.Work with UKI, EMEA, and Global counterparts to align UKI programmes with the GTM strategy.Ensure supporting agencies keep events on track and within budget.Propose and implement new ideas and cost-saving opportunities to enhance event processes and outcomes.Serve as the primary contact for delivering all content-related marketing assets.Oversee on-site brand and audience engagement to drive attendance and maximise event impact.About You Basic Requirements:5 years' experience working in Events in Field Marketing Demonstrated experience in a B2B Field Marketing environment Experience and demonstrated success in event project management and/or conference production in a rapid-growth environment.Other RequirementsOutstanding project and time management skills – highly organised, detail focused, results-driven, and accountableExcellent interpersonal skills with a proven ability to deal professionally with senior executives, vendors, and team members at all levels of the organizationExceptionally detail-oriented with the ability to successfully manage multiple, concurrent project demands within established timelines.Proven track-record of successfully leading complex event programmes with varied stakeholders representing cross-functional units within a corporate organisation.Proven success in managing external vendors and suppliers.Strong verbal and written communication skills.Excellent budget development and management skills.Resourceful, self-starter.  Sense of urgency and strong work ethic.Excellent Team player.Should possess a sense of connection in helping to achieve the company’s annual goals.** Please note some travel related to assigned events in the UK and Ireland is required.Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!