Lead Marketing Data Analyst

As a member of the Marketing Data and Insights team the Lead Marketing Data Analyst is a strategic advisor to core Marketing functions, accelerating business strategies and enhancing customer experiences with data insights. The Lead Marketing Data Analyst is responsible for providing data analyses that lead to actionable recommendations and deepen understanding of marketing analytics. This role will create metrics that are consistently and accurately implemented, monitored to drive decisions that shape our customers' experience.What You’ll DoLead the development of data-backed capabilities and strategic initiatives to optimize and influence go-to-market efforts for the global marketing organizationDesign, build, and deliver visually compelling business analyses, reports, dashboards, and forecasts to Marketing and Senior LeadershipOwn and manage a portfolio of reporting and analytics products and roadmaps to support pipeline growth and marketing effectivenessEstablish, standardize, and enhance operational processes to promote collaboration and drive positive business outcomesConduct and oversee total addressable market (TAM) analysis, leveraging tools such as Dun & Bradstreet or similar to provide strategic insightsFoster a culture of ownership, accountability, and creativity across the Marketing Data and Insights team, Marketing Operations, and other internal stakeholdersWhat You’ll NeedMinimum QualificationsBachelor’s Degree 6+ years experience in marketing analytics, business intelligence, or other data analysis related fields.Preferred QualificationsDemonstrated experience developing and delivering high-quality presentations using marketing insights derived from analyticsStrong understanding of marketing metrics and business-to-business (B2B) SaaS marketing/sales funnelsProficiency in SQLProficiency in data visualization/BI tools such as Quicksight, Looker, Power BI, and TableauProficiency in Salesforce and Marketo, or similar CRM and marketing automation toolsDemonstrated experience owning TAM analysis and using tools such as Dun & Bradstreet for this purposeAbility to work globally and cross-functionally to lead change in a fast-paced environmentTravel Requirements & Working ConditionsMinimal travel for quarterly internal meetingsReliable internet access for any period working remotely and not in a Workiva office#LI-REMOTEHow You’ll Be Rewarded✅ Salary range in the US: $101,000.00 - $172,000.00✅ A discretionary bonus typically paid annually✅ Restricted Stock Units granted at time of hire✅ 401(k) match and comprehensive employee benefits packageThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.#LI-HS2