Social Media & Audience Manager

Job Summary:Role Summary:TaP Music is seeking a dynamic and experienced Social Media & Audience Manager to join their team in London, who can manage artist social channels confidently, develop innovative content ideas and build new audiences, whilst working collaboratively and maintaining a positive and flexible attitude. The ideal candidate will be able to demonstrate their expertise with examples of successful campaigns they have managed.What the role entails:Digital Channel Management and Social StrategyRoutinely update artist channels on Instagram, TikTok, YouTube, Twitter, Facebook, Discord, Spotify etc.Collate compelling content for artist newsletters and carry out basic maintenance of associated websitesWork closely with the Head of Digital and artist teams to define KPIs and general social strategyDevelop innovative content ideas to unlock new audiences and super-serve existing fanbaseCreate, update and circulate engaging weekly content calendarsOrganize and manage artist asset foldersDigital Marketing ManagementWork closely with Head of Digital, artist managers and label reps, to develop and execute bespoke digital marketing strategies (i.e. influencer, AI and Web3 activations, D2C initiatives or data-capture competitions) and content for artist release campaigns and tour promotions, plus other marketing efforts as requiredChannel/website/newsletter management, asset management (using tools like Box, Dropbox and G-Drive)Content DevelopmentProduce/edit engaging digital assets (e.g. short and long-form videos, animations, images and other graphics)Design a narrative and aesthetic for social channels that aligns with the artist proposition and tells their storyBrief/liaise with third-party content creators (i.e. videographers, photographers, animators) for asset needsProvide education and strategic direction to artists on creating their own social contentCapture content for artists at key event appearances and execute real-time posts on their social channelsFacilitate ideas and requests between artists, managers and labelsReporting and AnalysisCollate routine and ad-hoc performance reports to present to artists and wider teams in digestible formatUtilize data to evaluate campaign success and help shape improvement strategy where necessaryCompare results from internal and external digital campaigns to identify growth opportunitiesDigital Thinking LeadershipStay up to date on the latest digital innovations and cultural happenings in music and entertainmentRegularly update artists and managers with news around emerging platform trends and related content ideasContribute to the bi-weekly Digital department newsletterWho you are: Proven experience in a similar role, ideally in the music industryPassionate about music, with extensive understanding of the UK and international mainstream marketsConfident working directly with artists, with a deep understanding of the way they think and workFamiliar with scheduling tools, whilst also being able to react to last-minute changes, new trends or ad-hoc contentA team player, with the ability to also work independently and be accountable for own client projectsAble to work under pressure in fast-paced and deadline-driven environments, across different time zonesConfident with photo/video/audio editing software (i.e. Adobe C-Suite, Canva, iMovie, Final Cut and Audacity)Adept at compiling reports from social platforms, newsletter providers, analytics tools and streaming servicesA strong multi-tasker; always maintaining a professional attitude and meticulous attention to detailIn-depth knowledge of social media platforms and algorithms, digital trends and new technologyUnderstands each stage of a music release campaign and how to optimize audience engagementWilling to go the extra mile for campaign success and travel with artists as requiredProactive, adaptable and confident experimenting with new and innovative ideasProven success in unlocking new audiences and super-serving existing fanbasesAble to build and maintain strong business relationships with industry partnersHighly competent using Mac, Outlook, Google Workspace and MS OfficeExcellent verbal communication and copywriting skills essentialA good understanding of (super) fan communities and how to engage themPaid media skills and existing relationships with platform reps is desirableExperienced with influencer campaigns and YouTube MCNs preferredEqual opportunitiesWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.