Digital Analytics Manager

Job Summary:Location: London, UKDivision: Ticketmaster InternationalLine Manager: Director, Marketing Technology & OperationsContract Terms: Full-time, PermanentTHE TEAMTicketmaster International, part of Live Nation Entertainment, is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Ticketmaster is a global ticketing company and we are committed to continuing to improve our ticketing platform insights to retain our position as market leader. We are currently seeking a highly motivated, and well-organised Digital Analytics Manager to join the International Marketing team.As a central resource, the Marketing Operations team exists to provide support for marketing and insight needs across 30+ international markets. We define and implement tracking technologies and solutions that provide business intelligence and functionality to help other teams execute strategies that meet business goals and objectives.THE JOB As Digital Analytics Manager, you will manage the implementation and optimisation agenda for GA4 across the business, working across multiple channels and data sources to build accurate performance insights for platform and cohort analysis.You will work closely with colleagues in International Marketing, counterparts in North America, Product and Engineering teams to understand requirements, deliver implementation specifications, and drive the development of GA4 across all Ticketmaster International owned and operated sites, leveraging the development support available from our analytics consultancy agency. You will be responsible for providing front-line GA4 support and monitoring data collection which will shape our decision-making, marketing efforts and product development.The successful candidate will be innately inquisitive and attentive to detail. You will have a strong background in digital analytics, preferably within an e-commerce business and/or entertainment industry.Our commitment to delivering GA4 across the company for both internal and external needs provides great scope and opportunity to make an impact, and significantly develop and grow your career.WHAT YOU WILL BE DOING Leverage support of external analytics consultants to maintain and develop GA4 implementationWork across multiple ecommerce platforms to define data architecture, and test deployment across owned and operated sitesWork towards product roadmaps, translating requirements in the set-up of GA4 tagging and ensuring that Google Tag Manager and dataLayers are integrated across sitesSetup and maintain GA4 Properties and user interface configurations, refreshing and updating as regularly as necessaryEnsure all methodologies and implementation specifications are well documented and uploaded to central repositories so content is well managed and clearly articulated in solution design reference (SDR) to drive adoption of GA4 across the businessAdvocate quality and standardisation of data capture across web properties and mobile apps, investigate data quality issues and work with colleagues in the Marketing Insight team to troubleshoot and problem solve tracking issues that arisePerform regular analytics health checks in Google Tag Manager (GTM) and leverage QC processes to interrogate data quality when it comes to new implementations and the roll-out of tracking enhancementsDeliver valuable product and behavioural insights for Product teams to enable key product development decision-making and assist with measuring how data aligns with Marketplace KPIs, offering suggestions and identifying opportunities for growth and how to drive additional revenueCollaborate with Product and Engineering teams across business verticals and escalate issues for support with relevant teams for investigation where neededAct as subject matter expert on GA4 implementation to establish best practice, knowledge sharing, community engagement and support for local markets with ad hoc analysis and trainingWHAT YOU NEED TO KNOW Proven commercial experience in web analyticsAn expert user of digital analytics tools - Universal Analytics (GA360), GA4, or Adobe AnalyticsGood knowledge of Google Tag ManagerPrevious experience in digital implementation preferably in an e-commerce roleExperience working with data layersFluent in EnglishYOU  (BEHAVIOURAL SKILLS)Communicate clearly and transparentlyWork collaboratively on projectsThink laterally approach to problem-solving   A rigorous approach to work, and a keen eye for detailOrganised and a multi-tasker –ability to work on multiple projects at the same time and prioritise tasksAbility to work to deadlinesLIFE AT TICKETMASTERWe are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.OUR WORK IS GUIDED BY OUR VALUES:Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a teamIntegrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we representBelonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thriveEQUAL OPPORTUNITIESWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.#TM#LI-CG1