Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 148 million registered learners as of March 31, 2024.
Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.
Job Overview:
The role is in the Marketing Operations team which is part of the Revenue Ops team. In this role, you will be working on supporting questions and hypotheses of the Marketing teams as it relates to coursera.org’s digital performance. Prior knowledge (implementation/usage) of Google Analytics/Omniture, Adobe Analytics or Amplitude is a must. You should be analytically smart, self-starter and operate with minimal directions.
Responsibilities:
Collaborate with our Operations teams to understand complex analytical challenges and identify opportunities for Web Analytics-driven solutions
Collect and analyze website performance data, including traffic, conversion rates, bounce rates, and user behavior to monitor trends and identify opportunities
Create regular reports and dashboards, summarizing important findings and presenting applicable insights to the Marketing team and other stakeholders
Support in the planning and evaluation of proper tagging of relevant web properties, working with various teams to prioritize the implementation
Perform customer segmentation and cohort analysis to understand the digital behavior and preferences of different customer groups, including Marketing performance and customer experience
Basic Qualifications:
Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics.
At least 3 or more years of experience in Marketing and Web Analytics
Proficiency in data analysis tools and platforms, including Amplitude, Google Analytics, Adobe Analytics, or similar analytics software. Knowledge of Looker is desirable
Experience working with large and complex datasets
Familiarity with web technologies and tracking implementations, including tagging, pixels, and cookies
Expertise in SQL; experience working in cloud-based data platforms
Knowledge of data preprocessing, cleaning, and analysis techniques
Preferred Qualifications:
Prior knowledge of implementation and usage of Google Analytics, Adobe Analytics (Omniture) or Amplitude is mandatory
Have supported Marketing use cases in B2C and/or B2B
Working knowledge of SQL to run the query and pull data in Looker
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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
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