Associate Creative Director, Copywriter

Company: Apple
Company: Apple
Location: London, Greater London, United Kingdom
Department: Marketing
Posted on: 2024-07-12 06:02
Summary Posted: Jul 11, 2024 Role Number: 200552501 Marcom is Apple’s Global Marketing Communications group. We lead all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications. In the role of Associate Creative Director, Copywriter you work alongside a team of talented designers and other writers to create work across all mediums for products, services and campaigns in Europe. You are passionate about Apple products and the brand and your work will influence customers worldwide. Description Description Collaborates with ACD/Art Directors/other team members to concept ideas and co-direct teams to produce quality work. Guides up and coming writers seeking to craft meaningful and inspiring work. Writes, reviews, and empowers campaigns for the Apple brand and products. Presents work to senior creative staff, product marketing managers, and Apple executives. Works across subject areas to integrated strategies and messaging for online, retail, channel, events, advertising and new mediums of communication. Works with project managers and creative directors to ensure that schedules are accurate and realistic, and that deadlines are met. Support the CD of writing with creative oversight and direction around new product launches, ensuring work in multiple European languages maintains Apple writing standards. Review and give feedback of work in back-translation (no knowledge of other languages is required). Minimum Qualifications Minimum Qualifications Key Qualifications Key Qualifications You have extensive experience concepting, creatively directing, writing copy and producing major marketing, communication or advertising campaigns. That work is grounded in big, bold, original ideas, executed with impeccable craft and meticulous attention to detail. You have produced work in the varied mediums of advertising, social media, conceptual campaigns, product launches, branding, photography, film and video. You are passionate about excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring. You are used to working proactively in a creative and dynamic environment. You have an eye for great writing and the ability to create a powerful story through the work. A brilliant, multi-skilled English writer — you love coming up with a clever, concise headline as much as you enjoy crafting a well-honed paragraph of body copy or a script for a social animation. Localise US headlines for a UK audience as needed, ensuring the original messaging and intent are maintained. Preferred Qualifications Preferred Qualifications Education & Experience Education & Experience Additional Requirements Additional Requirements More
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