Scope This is an Individual Contributor (IC) role based out of India who will be working closely with Field Marketing and Demand Generation teams based out of Southeast Asia, Australia, and India and be guided by the global Marketing Brand and Creative Services team. Copywrite new content and copyedit provided copy to create persuasive and engaging copy for landing pages, email campaigns, social media, and other marketing materials based on the content provided by subject matter experts. Edit and proofread copy to ensure clarity, coherence, and error-free content. Collaborate with the marketing team to develop and execute content strategies for demand generation and branding campaigns, internally and externally. What you will do Develop content that drives demand generation and supports marketing campaigns, ensuring alignment with overall marketing strategies. Create compelling headlines, body copy, and calls to action that capture the audience's attention and drive conversions. Track and analyze the performance of content and campaigns using A/B testing as possible. Assist with content writing and editing tasks as required for various marketing initiatives. Maintain high standards of quality and consistency across all written materials. Ensure all content adheres to brand guidelines and tone of voice. Participate in brainstorming sessions and contribute creative ideas for campaigns and content initiatives. Work closely with designers, developers, and other stakeholders to ensure cohesive and effective campaigns. Use data-driven insights to optimize copy and improve conversion rates. Report on content performance and suggest improvements to enhance effectiveness. Ensure timely delivery of content to meet project deadlines. What we are looking for: Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field. 6-10 years of experience in copywriting, content creation, or a similar role, with a focus on demand generation. Exceptional writing, editing, and proofreading skills with a strong command of the English language. Mandatory – Must share a professional portfolio demonstrating a proven ability to create persuasive and high-converting copy for landing pages, emails, and marketing collateral; as well as a strong understanding of digital marketing channels and best practices. Ability to work independently and collaboratively in a fast-paced environment. Excellent time management and organizational skills. Creative thinker with a passion for writing and storytelling. Detail-oriented with a commitment to producing high-quality work. Strong analytical skills and a data-driven mindset. Ability to adapt to changing priorities and manage multiple projects simultaneously. Team player with excellent interpersonal and communication skills. Preferred – experience with project management tools and email marketing platforms. Preferred – experience in a B2B marketing environment for SaaS based software solutions. Preferred – familiarity with SEO best practices and keyword research tools. Our ValuesIf you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core ValuesDiversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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