Job Requisition ID #24WD79750English job description to follow!/La description de poste en anglais se trouve plus bas!Aperçu du posteEn tant que stagiaire analyste marketing au sein de l'équipe marketing d'Autodesk Fusion Growth, vous jouerez un rôle essentiel dans la mesure et la stratégie des campagnes numériques afin d'obtenir des résultats. Votre rôle consistera à analyser les performances des canaux de marketing afin d'identifier les informations exploitables pour influencer la stratégie.ResponsabilitésAider à maintenir des données précises sur les ventes et le marketing, nécessaires à la prise de décisions commerciales efficacesÉtablir des KPI et construire des tableaux de bord pour le reporting des performances hebdomadaires, mensuelles et trimestrielles des campagnes et des canaux de marketing, y compris les tests A/B et les expériences webParticiper à des présentations aux parties prenantes comprenant des conclusions et des recommandations clésContribuer à l'élaboration d'un cadre de bonnes pratiques en matière de stratégie web/digitale pouvant être étendu à de nouvelles zones géographiques/de nouveaux paysQualifications minimalesExpérience des applications de visualisation de données (PowerBI, Looker) et de l'automatisation des rapports de veille stratégique.Expérience du marketing numérique cross-canal et de l'analyse web (Google Analytics, Adobe Analytics)Esprit d'entreprise et de réflexion stratégique qui se sent à l'aise dans le travail stratégique et tactiqueCapacité à influencer et inspirer les parties prenantes et à prendre des décisionsIl est préférable de suivre un master en analyse/systèmes d'information ou un MBA pour le marketing numérique-----------------------------------------------------------------------------------------------------------------------------------Position OverviewAs a Marketing Analyst Intern for Autodesk Fusion Growth Marketing Team, you’ll play a critical role in measurement and strategy of digital campaigns to drive results. Your role will help to analyze marketing channel performance to identify actionable insights to influence strategy.ResponsibilitiesHelping to maintain accurate sales and marketing data needed to advocate for effective business decisionsEstablish KPI’s and build dashboards for reporting of weekly, monthly, and quarterly campaign and marketing channel performance, including A/B tests and web experimentsAssist with presentations to stakeholders that include key findings and recommendationsAid in developing a best-practice framework of web/digital strategy efforts that can be scaled for expansion to new geos/countriesMinimum QualificationsData visualization application (PowerBI, Looker) and automation of business intelligence reporting experienceCross-channel digital marketing and web analytics experience (Google Analytics, Adobe Analytics)Entrepreneurial strategic thinker who feels comfortable engaging in both strategic and tactical workAn ability to influence and inspire stakeholders and drive decisionsPreferred to be studying for a masters in analytics/information systems or MBA for digital marketingLearn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!Salary transparencySalary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience, educational level, and geographic location.Diversity & BelongingWe take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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