HP.com Digital Experience Regional Lead

HP.com Digital Experience Regional LeadDescription -The HP.com Digital Experience team is looking for a Regional Web Engagement Lead with in-depth experience in digital marketing and customer behavior to support HP’s print and personal systems business in Southern Europe, Middle East and Africa (SEMA).Job SummaryThe objective of this role is to deliver engaging and relevant digital customer experiences aimed at driving intent for HP products and services with clear focus on market business results. This role is responsible for contributing to developing and driving key web marketing strategies and defining customer experience strategy for HP.com. Additionally, the role develops content and direction of online properties, and recommends best fit solutions about look and feel, navigation experience to meet business objectives. The role ensures compliance with internal and regulatory laws, participates in establishing key success factors, and manages functional budgets and external agencies.Responsibilities• Develops, drives, and evaluates key web or interactive marketing strategies to reach online customers or internal audiences.• Lead localization of WW HP.com projects and build local campaign landing pages and ensures projects are deployed in a timely and efficient manner with relevant country localization within the global framework.• Provides advice to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.• Develops, drives, and evaluates the online customer experience strategy and roadmap for a business or country.• Partner with Marketing teams to build and optimize local campaign landing pages aimed at providing a good user journey that result in significant and measurable improvements in understanding, conversions, and revenue.• Ensures compliance with all web standards, processes and tools, and regulatory laws.• Manage market budget effectively to deliver operational efficiencies along with optimal quality assurance and a good user experience.• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.• Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.Education & Experience Recommended• Graduate Degree in Marketing, Communications, Business Administration, Computer Science, or any other related discipline.• 7-10 years of work experience, preferably in Interactive marketing, online customer service, or a related field.Knowledge & Skills• Agile Methodology• Analytics• Business To Business• Customer Relationship Management• Data Analysis• Digital Marketing• E-Commerce• Google and Adobe Analytics• HyperText Markup Language (HTML)• Key Performance Indicators (KPIs)• Marketing• Marketing Automation• Marketing Strategies• Project Management• Search Engine Marketing• Search Engine Optimization• Social Media• User Experience (UX)Cross-Org Skills• Effective Communication• Results Orientation• Learning Agility• Digital Fluency• Customer Centricity What we offer:Opportunity to work in an international organization with colleagues coming from all over the world. Diverse, continued internal growth and career opportunities. Including HP’s own learning platform and LinkedIn Learning. An attractive benefits package: Health & Life insurance Lunch at reduced prices at our canteen/ ticket restaurant vouchers HP product discount Work life balance / flexible working hours.Women, Pride, Young employees, Sustainability and DisAbility! Just a few of our fantastic global business networks you can get involved with locally.  We also dedicate time and resources to contribute with our community through Corporate Volunteering activities, including our onsite HP Charity day.Do you like to give back to the community? Then join one of our many volunteering teams or be a part of the incredible HP charity day held on site annually.  Love sports? Then take advantage of our sports center (indoor and outdoor) with 25+ regular coordinated activities.We have an onsite Doctor and medical team for our employees, including services such as: nutrition, physiotherapy, and general health.Printing Happy hour – from photographs to large posters. And Hands-on workshops to print with the latest technology – from wall covers to 3D printed models.Dedicated lactation room Our Women Network organizes activities such as Networking, the promotion of STEM vocations, talks on, improving business acumen, work life balance and skills of the future, etc. DisclaimerThis job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.Sales & Services entity (ES11)Job -MarketingSchedule -Full timeShift -No shift premium (Spain)Travel -Relocation -NoEqual Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement