Audience Insights Manager

Job Requisition ID #24WD79219Position OverviewAutodesk is seeking an experienced insights professional to join our Audience Insights team in the Worldwide Marketing Organization. As an Audience Insights Manager, you will be responsible for crafting and executing a variety of research and strategy projects that influence both short-term and long-term business decisions. In this role, you will partner with go-to-market stakeholders to grasp their core challenges, form hypotheses, and translate them into research and analysis requirements.The ideal candidate will have a demonstrated track record of understanding and executing research, along with experience with market intelligence data and methodologies.We are seeking someone who has natural curiosity in understanding customer needs and behavior; is able to provide meaning behind the data; and believes in the power of storytelling to develop actionable insights and business strategy. ResponsibilitiesIncorporate and process data from multiple studies, including market research data, strategy narratives, customer transaction history, and visitor website activity, to create coherent and compelling storiesArticulate business needs and help push hypotheses generation with core business partnersCraft visually impactful reports and presentations, effectively communicating complex data stories to stakeholdersDemonstrate flexibility to quickly respond to ad hoc analytic or research requests common in this dynamic, fast-paced, data-driven environmentExecute both qualitative and quantitative research projects. Using methodologies including focus groups, interviews, and surveys that generate insights and guidance for our different audiencesSize markets and opportunities, leveraging competitive intelligence to inform business decisions, and understanding industry trendsMinimum Qualifications3 to 4 years of professional experience, working in insights, market research and/or market intelligence rolesKnowledge of market research techniques (focus groups, interviews, community forums, online surveys, etc.), survey design, sampling plans and analysis, discussion guide creation, qual and quant research data analysis and data visualizationIdeally, knowledge of market datasets such as the Total Addressed Market or competitive intelligenceExperience working closely with data; working through multiple data points and bring the results to life in an easy-to-digest storyGood communication skills, written and verbal, with clear examples of presentation work. Also, able to adapt communication style to persuade stakeholders across the businessAbility to travel 10%, including internationallyA passion for data and analysis, with a curiosity to get to the root of a problem and solve itFamiliarity with the architecture, construction, design and manufacturing, and/or media and entertainment industries preferred#LI-KM1At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers.