Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.KEY RESPONSIBILITIESThe Senior Vice President, Product Marketing, will have responsibility for leading the global team that articulates the unique value of the Company, the portfolio, and our products for all key audiences, so that customers of all sizes, segments, industries, and geographies can deliver personalized customer experiences at scale. Product Marketing is the group that drives the core content to establish relevancy with key target audiences and whose content gets orchestrated along the entire buyer journey. S/he will have an extraordinary product/audience marketing background, deeply rooted in creating a unique and differentiated value proposition, not only at the individual product level, but at the level of complex portfolios and for a complex set of audiences. S/he will bring a strong leadership track record in transforming product marketing organizations to operate at the portfolio, Line of Business, and industry level.Additional Responsibilities Include:Develop and articulate thought leadership to serve as the ‘why’ for company, portfolio and audience value proposition and drive category creationDrive company positioning & messaging and differentiated value propositionDevelop Product (products & services) positioning & messaging and contextualize value propositions for specific audiences at the C-Suite/LOB/Industry/Tech levelAlign positioning & messaging and value propositions at the individual product level (e.g. WEM/EX, Digital/AI, CCaaS Platform, GCXNow etc) with the value creation in the audience context, highlighting key product capabilitiesDevelop framework and approach to reflect product innovations in the value propositions that aligns with the high velocity of product innovationProvide relevant and actionable competitive insights to different internal stakeholders such as executive management, product management/GMs and salesDevelop and provide scalable tools and methodologies to demonstrate measurable value/ROI/TCO of our portfolio for different customer segmentsDevelop and implement framework for scalable adoption of positioning, messaging, and value proposition content across marketing functions (demand gen, web, sales development, communications, and branding), as well as for the sales and partner organizationsDrive shift from ‘tell you’ to ‘show you’ approach by conceptualizing and delivering scalable demo approaches that showcase the differentiated value propositionCollaborate closely with the GMs and product managers, as well as with the sales/fieldenablement functionsBring customer, market and thought leadership insights to influence portfolio directionEngage C-level leadership in strategic positioningHire world‐class talent and manage performance to ensure career growth opportunitiesFoster and drive strong cross-functional collaboration to achieve shared goalsPOSITION REQUIREMENTSThe Senior Vice President, Product Marketing will be a seasoned executive with tremendous drive, intelligence, and capability. She/he will be highly motivated and have the ability and desire to have real impact across the organization. The successful candidate will be a multi-dimensional thinker who operates not only based on important past experiences but considering new approaches and developments that occur in the market. Additional personal and professional attributes include:Skills & Experience:15+ years’ experience in product/audience marketing in b2b (plus b2c would be bonus)Track record of driving relevance at audience/LoB/industry level and for complex portfoliosTrack record of driving thought leadership-based approaches for category creationTrack record of operating at scaleFamiliarity with CX (industry and technology) to drive relevance and differentiationStrong collaboration skills and ability to work alongside multiple team membersAbility to effectively communicate with internal stakeholdersAbility to communicate with all levels internally and externallyLeadership profile that unifies, influences, and inspires cross-functional teams to meet the changing needs of customersLEADERSHIP CHARACTERISTICSActing with Honor and Character: Is a person of high character; is consistent and operates in line with a clear and visible set of values and beliefs; deals and talks straight; walks their talk; is direct and truthful but at the same time can keep confidences.Driving Clarity: Communicates goals, expectations, and strategies, aligning everyone with the organization’s vision, simplifying complexity, and fostering open communication.Creating Energy: Empowers individuals, recognizing their contributions, and fostering resilience in the face of challenges. Cultivates enthusiasm, collaboration, and shared sense of purpose.Delivering Results: Sets clear goals; plans strategically, and holds oneself and others accountable. Embraces innovation, fosters continuous improvement, and celebrates achievements.Getting Organized: Is well organized, resourceful, effective, and efficient at marshaling multiple resources to get things done; lays out tasks in sufficient detail to mark the trail; can get things done with less and in less time; can work on multiple tasks at once without losing track; foresees and plans around obstacles.Getting Work Done Through Others: Manages people well; gets the most and best out of the people they have; sets and communicates guiding goals; measures accomplishments, holds people accountable, and gives valuable feedback; delegates and develops; keeps people informed; provides coaching for today and the future.Managing Work Processes: Is an effective process, workflow, and systems designer; is good at figuring out what to measure to track progress; sets up systems that can almost manage themselves; is a master at the effectiveness and efficiency of work systems; can quickly diagnose and fix a workflow problem; always looking for incremental process improvement.Evaluating and Deploying People Accurately: Reads people accurately; can diagnose strengths, weaknesses, and potential; knows what skills are required to fill a job or role; hires the best.Focusing on Action and Outcomes: Attacks everything with drive and energy with an eye on results, costs, and the bottom line; not afraid to initiate action before all the facts are known; drives to finish everything they start.Communicating Effectively: Writes and presents effectively; adjusts to fit the audience and the message; firmly gets a message across.Relating Skills: Warm, friendly, and interpersonally agile; easy to approach and talk to; relates well to all kinds of people; makes a pleasant first impression and builds solid relationships.Managing Diverse Relationships: Relates well to a wide variety of diverse styles, types, and classes; open to differences; effective up, down, sideways, inside, and outside; builds diverse networks; quick to find common ground; treats differences fairly and equitably; treats everyone as a stakeholder.Inspiring Others: Is skilled at getting individuals, teams, and an entire organization to perform at a higher level and to embrace change; negotiates skillfully to achieve a fair outcome or promote a common cause; communicates a compelling vision and is committed to what needs to be done; inspires others; builds motivated, high-performing teams; understands what motivates different people.If a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to HR@genesys.com. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting. This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
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