Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new insights can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityReporting directly to the Sr. Director of the Digital Experience Marketing PMO, this role will lead the definition, creation, and execution of the product-to-customer GTM lifecycle. This person will lead a small team of individuals who focus on and work closely with a cross-functional team across Global Marketing, Worldwide Field Operations, and DX Product Management to develop marketing strategies and plans.Defining great customer engagements and developing an end-to-end operating model across Adobe’s customers is paramount to success.The goal is to seamlessly integrate content, messaging, offers, and experiences – all driven by data – into a customer’s interaction with Adobe. This role is global in nature and will partner with leadership across all Geographies.What You’ll DoCreate integrated GTM motions across newly emerging and existing product offerings focusing on account-based marketing and linear techniquesLeverage Adobe’s unique customer data and insights to identify and build market segments / cohorts to drive account engagement and revenueLeverage market and customer research to coordinated in-person, digital events, and high value marketing activities to support and nurture customers through their journeyCollaborate with global marketing peers to evaluate and optimize campaign efforts, spend, and return across channels and marketsCollaborate with Sales, Sales Ops, Product, and Partner teams to ensure alignment of go-to-market strategies with overall business objectivesTrack and measure the efficiency of go-to-market initiatives and providing regular reportingExperience 15 yrs + of proven experience leading a sophisticated end-to-end GTM function at a top SaaS organization, management consulting firm, or similar field supporting ambitious revenue growthStrong C-Level executive presence and interpersonal skills, with ability to engage and inspire senior executives including communicating your visionOutstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendationsProven track record to successfully bring new products to market and empower organizational change initiativesShown ability to develop tactical initiatives that improve productivity and performance with a background of introducing innovative reporting and insightHigh degree of intellectual curiosity and ability to absorb new conceptsConsistent track record in meeting and exceeding revenue / output targetsExperience in subscription revenue environmentMBA or advanced degree a plusOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $142,800 -- $287,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
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