Summary Posted: Jun 6, 2024 Role Number: 200554022 Apple is a detail-obsessed company that always prioritizes customer experience. This shows in our products and in the communications we create to help people understand and get the most out of them. Like the team that designs the products, we share the goal of making everything we touch feel beautiful and elegantly simple.
As Marcom's Advertising and Brand lead, you will be responsible for developing world-class campaigns for Apple in Korea. This includes origination and localization work, from creative development, production, deployment, and evaluation of our advertising campaigns. You’ll collaborate with our creative and media agencies and supervise the localization and amplification of campaigns to work powerfully for our geo markets.
You will also be responsible for synchronizing various Marcom teams to support Apple’s product launch and sustaining marketing communications for the Apple product families. This position will require close collaboration across multiple functions, including Strategy, Interactive, Channel & Partners Marketing, Apple Retail and Product Marketing teams to drive integrated campaigns.
This position requires a self-motivated, flexible individual with well-developed communication and leadership skills. You should be a strong leader and strategic thinker, capable of seeing the bigger picture and orchestrating projects from brief to completion. This role requires you to constantly challenge the status quo and seek new and better ways to communicate internally and externally. Description Description - Lead the comms strategy of advertising campaigns, working with our creative agency and Apple internal teams (Product Marketing, Strategy, Channel, Retail, Interactive and PR) to evaluate recommendations for relevance and effectiveness within the market.
- Effectively lead all local market launches, sustaining activities, products, and seasonal projects. Act as the key interface between the WW and local Marcom and PM teams.
- Provide a single point of contact for campaigns from an overall strategy, communications, and assets perspective. This requires representing the local Geo’s POVs to WW Marcom counterparts while articulating the global strategy for the broader Geo team.
- Gather and provide strategic market insights to the WW planning team that ultimately help drive more relevant and impactful communications.
- Supervise an effective localization process while maintaining Apple’s brand positioning. Maintain a consistent tone of voice and look and feel across different touchpoints.
- Ensure that all local work created by the agency meets Apple’s standards for creative excellence, technical accuracy, integrity of claims, and protection of Apple’s intellectual property rights, trademarks, and legal lines. Minimum Qualifications Minimum Qualifications Proven effective manager with strong leadership and an effective team-builder who can mentor and guide the team with an inclusive approach. More than 10+ years of creative agency experience in a global or regional capacity and demonstrated extensive experience in creative development on new product launches and sustaining campaigns. Ability to judge creativity and to understand Apple’s tone of voice and guidelines. Strong understanding of media (traditional and digital) to provide input into the media and communications plan. Strong production knowledge (films, outdoor, digital, and social). Strong proficiency in Korean and English Key Qualifications Key Qualifications Preferred Qualifications Preferred Qualifications A strong collaborator with the ability to lead cross-functional teams to drive truly integrated work. Outstanding leadership qualities and project management skills. Hands-on, can-do approach to tackle problems. Acute attention to detail. Love to work in close partnership and collaboration with others. Deep passion for the Apple brand. Education & Experience Education & Experience Additional Requirements Additional Requirements More
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