Equinix is the world’s digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.A leadership role at Equinix means you will drive and collaborate on work that impacts the world. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.Vice President Marketing EMEAJob SummaryReporting to the global Chief Marketing Officer, the dynamic and strategic VP Marketing EMEA will define and deliver our marketing strategy to support the attainment of annual sales revenue objectives across 20 countries in the EMEA region.ResponsibilitiesDrives revenue growth through marketing-enabled field sales, account expansion and targeting of new segments for the EMEA RegionPlays a pivotal role in defining and supporting the interlock process between global, regional and field marketing managersLeverages insight from digital account engagement and other signals to drive account engagement for the regionEnsures that local requirements and insights are shared with other marketing functions in a structured and timely fashion, program design and delivery are aligned to global frameworksDefines and manages execution of regional-based events including trade shows and company-owned eventsDevelop and implement a regional marketing strategyDevelop and lead the formulation and execution of marketing plans and strategies across the EMEA regionImplement and supervise effective and customer-led marketing plans in service to sales goals mobilizing Field Marketing teams and various marketing functions in region to activate these plans by working closely across all sales motions: Field Sales, Mid-Market, Opportunity Development etc, focusing on deal closureDrive non-digital campaigns (events, telemarketing, speed-dating) to generate leads within new segments and expansion opportunities within existing accounts throughout the regionActivate ABM strategies in all regional markets by formulating and implementing comprehensive ABM strategies aligned with business objectives to engage and nurture accounts throughout the customer journey - both net new acquisition and expansionDrive consistency in messaging in EMEA, aligned with global messaging, by applying corporate communications, brand and contentCreate and execute campaigns that effectively target segments with relevant product and solutions to drive cross-sell and up-sell plus new product introduction following the guiding principle of our One Global Marketing planBuild and scale process-based marketing capabilitiesEnsure global consistency: Implement global processes and systems across EMEAEnhance marketing performance: Improve performance orientation by setting and measuring business-aligned performance targets particularly revenue and pipeline generation goalsEnsure effective rollout of global programs to achieve scale and enhance the global customer experience across very country in the regionFoster an innovative and collaborative cultureDrive efficient and at-scale relationships: Run external agencies and relationships with marketing services, sales, and other groups to achieve effective and efficient regional outcomesInterlock with field sales leaders to ensure ongoing agreement on priorities, to adjust to changing market conditions and emerging opportunitiesBuild and support a culture of segmentation and testing to continuously improve the efficiency and effectiveness of field marketing program development for each sales modelKnowledge and experience soughtSubstantial experience in a field and/or account-based marketing leadership role in a large-scale digital infrastructure, enterprise software, B2B fintech or B2B ecommerce organisationDemonstrated experience of leading and running a strong, diverse marketing team of a similar scale (20) operating across multiple countries in EMEAConsistent track record of working very closely with sales to meet or exceed annual growth targetsProven experience of leveraging data and modern B2B marketing tools such as ABM and Agile GTM to drive outcomesBroad experience of marketing to a breadth of customer segments (both new and existing) across enterprise and mid-market and industries including network and mobile providers, Cloud and IT services, content providers, and financial services companiesStrong understanding of digital tactics and how to strategically employ them in an overall demand generation approachQualificationsStrong intellect ideally with a bachelor’s degree or equivalent experience in a business-related field.Consistent record in seeing the ‘bigger long-term picture’ and thinking strategically while achieving short-term results.Tight-knit collaboration skills and confirmed ability to work cross-functionally with diverse business unit leaders and outstanding ability to influence and cultivate deep relationships with a range of internal stakeholders (especially sales) to drive customer value.Demonstrated ability to communicate effectively and persuasively.Proactive, transparent and inclusive 'in-service' authentic leadership style able to work comfortably in a non-hierarchical, matrixed context comprising a broad range of collaborators.Inspirational leader adept at inspiring behaviour change through motivating teams, planning initiatives, designating priorities, and being decisive when faced with ambiguity.Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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