Sr. PLG & Marketing Science Manager

About Dialpad Work Beautifully Dialpad is the leading Ai-Powered Customer Intelligence Platform that is transforming how the world works together. Based on 4 billion minutes of analyzed voice and meetings data and growing, we have designed one, beautiful workspace that seamlessly combines the most advanced Ai Contact Center, Ai Sales, Ai Voice, and Ai Meetings with Ai Messaging. More than 30,000 innovative brands and millions of people use Dialpad to unlock productivity, collaboration, and customer satisfaction with real-time Ai insights. With initial funding and leadership from Google and leading venture capitalists such as ICONIQ and Andreessen Horowitz, Dialpad has over $200M in ARR and is one of the fastest growing Ai companies in the world. Your role We are looking for an experienced Sr Manager of PLG (Product Lead Growth) and Marketing Science to join our Revenue Operations team.  Specifically, someone that will be able to leverage their advanced analytics background to partner with our Demand Generation, Web and Growth Marketing teams and drive the business forward. You will be able to dive into our acquisition strategies and help optimize our ability to target the right buyers at the right time. You'll work with our data strategy team to collect and cleanse the right data and then apply highly sophisticated models to test high propensity audiences based on their online and offline signals.   This is a great opportunity to consult with a broad set of stakeholders within Marketing, Sales, IT/Data strategy to help inform and adapt our GTM strategies with your data-driven analyses. Your work will inspire our marketing team to try new experiments and potentially invest in new markets.    Responsibilities Serve as the Analytics lead to build customer segmentation propensity models for personas and buying cohorts based on firmographic, demographic, and behavioral traits. Help eliminate the accounts that don’t fit our ICP and prioritize those with intent data and activity. Collect user job titles, job classes, and signals from our digital properties and third party data sources. Maintain and update growth models for new logo ecommerce acquisition and expansion cohorts.  Understand and maintain reporting in Amplitude for web and product metrics that drive conversion. Collaborate with Growth, Demand Gen, and Web Marketing teams to conduct business case / opportunity sizing, as well as report out on performance via A/B test and long-term campaign results (e.g., revenue impact, ROI, retention, customer growth). Develop and launch these models that can forecast customer behavior, identify highest-value prospects, personalize marketing messages and also have the ability to influence investment and campaign strategies. Help illustrate our customer journeys through digital attribution and making our web engagement transparent for lifecycle and growth marketing initiatives. Understand our offline campaign and event strategy to construct upsell and cross-sell initiatives with existing pipeline analyses and identifying win rate success. Minimum qualifications: 5+ years experience in a directly related field such as data science, marketing science, and/or marketing analytics in the paid media measurement space. Specific to Marketing, driving analytics for growth/demand gen marketing and web initiatives.   2+ years experience working with Marketing functions and associated data science projects, including but not limited to Lead Scoring (ML models),  Multi-touch Attribution (MTA), Media Mix Modelling (MMM), Spend Optimization, Life-Time Value Modelling (LTV), and Return on Ad Spend (RoAS). Experience analyzing and manipulating data sets using R, Python, SQL and applying statistics where appropriate to understand patterns and provide insights. In-depth knowledge of marketing concepts, including customer acquisition strategies, marketing channels, and attribution modeling. Ability to communicate highly complex mar-tech and measurement concepts to executive audiences. A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques. Experience with building these models as well as working with 3rd party tools such as 6sense, Zoominfo, Qualified, Marketo, Salesforce. Experience building in Anaplan is highly desirable. Preferred qualifications: Advanced degree in a quantitative field such as engineering, analytics, statistics, or data science related fields. Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.). Experience with conversion rate optimization platforms (Optimizely, Intellimize, etc.), specifically as it applies to analysis of test results as part of wider demand generation efforts. Experience with website analytics platforms such as Google Analytics (GA4), Adobe Analytics (SiteCat), or similar.  Self-starter who is equally comfortable presenting to C-level executives as well as writing queries/code. Dialpad benefits and perks Benefits, time-off, and wellness An apple a day keeps the doctor away—and it doesn’t hurt that we offer flexible time off and great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, and we reimburse for gym membership costs, a variety of wellness events, and more! Professional development Dialpad offers reimbursement for expenses related to professional development, up to an annual limit per calendar year.  For exceptional talent based in California the target base salary range for this position is posted below. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. California Salary Range $142,100 — $175,433 USD Culture We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.  Compensation and equity Teamwork makes the dream work, and Dialpad offers competitive salaries in addition to stock options because each and every Dialer participates in our success. Diversity, Equity, and Inclusion (DEI) at Dialpad At Dialpad, we are passionate about  Doing the Right Thing.  This means we are committed to building a values-driven culture that celebrates identity, inclusion and belonging. As a global company, it’s our responsibility to come together to create a culture where all Dialers can  Work Beautifully ,  Delight Our Users,  and  Innovate Continuously  to bring our world-class product to life.  Every Voice Matters at Dialpad. We build community through our Employee Resource Groups, company-wide celebrations, service days, and a robust internal learning & development program focused on the success of our Dialers. Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.