Global Marketing Strategy and Content Lead - B2B

Global Marketing Strategy and Content Lead - B2BDescription -Job Summary Global Marketing Strategy and Content Lead - B2BAs the Global Marketing Strategy and Content Lead for B2B, your role is to create a comprehensive marketing strategy that positions our brand as a leader in AI PCs in the B2B space. You will oversee the creation of engaging content that resonates with our target audience and drives measurable business results. You are a leader who thrives on finding opportunities in challenges and can adapt to working with a globally distributed team. Additionally, the role involves overseeing the definition and execution of customer-facing value propositions, adopting innovative marketing techniques, executing global marketing strategies, conducting market research, and fostering productive relationships across team members.ResponsibilitiesUnderstand market trends and B2B customers to inform strategyDrive and implement a global B2B marketing strategy that supports the business objectives, from the upper funnel to the lower funnel, and sales engagementWork closely with business partners, markets, and go-to-market teamCreate compelling content across touchpoints, from digital to .com, social media platforms, and events, and deliver high-quality materials on timeOversee the measurement and reporting of content performance, using data to optimize future strategiesLead the definition, writing, and testing of customer-facing value propositions by-product and ensure consistent execution across the mixEducation & Experience Recommended• Four years or graduate degree in marketing, communications, business administration, or any other related discipline, commensurate work experience, or demonstrated competence.• Typically has 7-10 years of work experience, preferably in social marketing, content marketing and media, data-led planning, or a related field.Knowledge & Skills• Data analytics and Key Performance Indicators (KPIs)• Branding• Digital Marketing & Marketing• Local Market & Go To Market • Market Research• Social Media• Thought LeadershipCross-Org Skills• Effective Communication• Customer Centricity• Results driven• Growth Mindset • Learning Agility• Digital FluencyImpact & Scope• Impacts function, leads, and/or provides expertise to functional project teams and may participate in cross-functional initiatives.Complexity• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.Disclaimer• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.Entity Sales and ServicesJob -MarketingSchedule -Full timeShift -No shift premium (Spain)Travel -25%Relocation -NoEqual Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement