Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamAt Workday, we help the world’s largest organisations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.About the RoleIn this role you will plan, implement, and be responsible for our Digital activation strategy in-region supporting local initiatives that are for a single country or single region (strategy originating from a Global or Local activation plan). You will lead Digital activations across all relevant digital channels including but not limited to social media, display, SEO/PPC, website content & landing pages, mobile, video, email and content syndication. You will develop the vision, and lead cross functional teams, to effectively market the value of Workday, including regional strategic execution across brand to demand programs – Partner solutions, Events, M&A and priority initiatives. In addition to delivering impactful digital experiences, you will use UX research, A/B testing, and web analytics to formulate insights and drive incremental improvements. Ultimately you are responsible for enhancing user engagement and conversion. Owning business growth across North America, EMEA, and APJ in partnership with Digital Growth Strategy, Sales, and Field to deliver highly qualified leads, build a solid 1st party audience, and demonstrate direct Digital attribution to S1 and ACV. You will measure the efficiency and effectiveness of the digital channels, demonstrating channel and behavioral data to optimize, test and target marketing solutions for the greatest impact. Partner across Digital leadership to funnel program data back into the team for findings and optimizations. Strategy & InitiativesDevelop long-term strategic goals and objectives for your areas of ownership and drive your roadmap to achieve it.Use your broad expertise in digital marketing, UX research and design, SEO, social media, paid media, segmentation, optimization, analytics, and marketing technologies to ideate performative digital experiences in support of business needs. Collaborate with specialists in these areas to continue to grow your skills.Stay curious, always looking for ways to iterate and innovate to drive performance.Immerse yourself in digital business trends, staying current with the latest in digital marketing, B2B web best practices, and competitor and industry trends.Leadership & CollaborationAlign with your leadership to identify business priorities and develop digital initiatives, guide organization to present impactful reports including business insights and recommendations (i.e quarterly business reviews, digital roadmap, regional updates)Collaborate with internal teams to develop integrated plans addressing ABM, lead and demand generation campaigns, understand messaging and positioning frameworks, buyer personas, create journey maps and leverage UX wireframe and design comps to bring your ideas to life.Drive usage and visibility of Digital capabilities and accomplishments through internal reviews, external roadshows, newsletters, and trainingBuild strong relationships and work across multiple internal customers, business areas, and external providers to develop a strategy, roadmap and deliver high quality solutions – Full lifecycle ownership from ideation through to implementation and supportAbout YouBasic Qualifications:Minimum 5-7 years of hands-on experience in digital marketing, with a focus on SaaS products.Demonstrated track record of achieving and exceeding key performance indicators such as lead generation, customer acquisition, conversion rates, and ROI.Proficient in using digital marketing tools and platforms such as Google Analytics, SEO tools, email marketing software, CRM systems, and social media advertising platforms.Other Qualifications: Strong partnering skills to foster relationships with key stakeholders, gain alignment on digital marketing efforts.Excellent written and oral communication skills with an ability to problem solve, lead, influence, create visibility, and motivate both business and technical colleaguesWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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