Account-Based Marketing Manager – Enterprise & Commercial Acquisition

Account-Based Marketing Manager – Enterprise & Commercial AcquisitionDescription -The HP Enterprise & Commercial Acquisition Marketing team seeks a creative and experienced marketing professional to help develop and execute account-based marketing campaigns to support our business goals for Personal Systems within the new business and acquisition customer segment.As the ABM Manager for Ent/COMM ACQ, you can help define the demand creation and capture strategy for prospects within a set of acquisition accounts. You will develop and lead a portfolio of campaigns designed to engage and convert prospects into new sales opportunities.You will be responsible for managing and implementing the end-to-end account-based marketing strategy, plans, and campaigns. You will work closely with marketing peers, sales, and internal/external partners and agencies to help create impactful campaigns that engage new customers, open doors, and accelerate opportunities.The ideal candidate has experience managing multi-tactic and integrated marketing campaigns, from briefing creative teams to launching and analyzing results. He/she also must be able to take full ownership of integrated campaigns, uncover new opportunities, move quickly, be data-driven, and achieve campaign goals on schedule. The ABM Manager will also help determine the suitable methodology, account segmentation, messaging, content, web experience, and marketing mix to engage acquisition prospects and personas across the buyer’s journey.Responsibilities:Participate in the campaign strategy and planning with the ACQ Manager and the Campaign lead.Develop and execute marketing initiatives for a set of acquisition strategic accounts.Provide expertise to identify the appropriate account targets, messaging, value propositions, campaign creatives, content, and collateral.Work internally to develop compelling, high-impact campaigns and ABM programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for the sales force.Align marketing with sales to ensure demand generation campaigns and ABM programs are synchronized with business priorities, objectives, and goals.Based on past results and new research, develop recommendations and guidance on effective methods for targeting the right prospects.Help build the digital buyer’s journey and create the personalization/verticalization strategy for campaigns and messaging.Collaborate with the content team to develop the optimum content to support the end-to-end campaign plan.Engage the sales teams with marketing assets and tools to help open doors and develop opportunities with prospects.Communicate and meet regularly with sales managers and their teams to provide ongoing updates.Collaborate with other internal organizations that contribute to the success of marketing activities (such as global marketing, events, media, web, content/messaging, etc.).Develop briefing documents for internal partners to communicate plans and needs for media, content, and events.Help deliver insightful reporting and analytics that show how marketing programs impact revenue; define and track key metrics to optimize marketing campaigns; help with dashboards; and deliver ad-hoc analyses as needed.Develop presentations for internal stakeholders to communicate campaign strategy, plans, and results.Allocate campaign budget to the optimum marketing mix. Maximize partner co-marketing funding (Intel, Microsoft, AMD, and others).Qualifications and Requirements:Bachelor’s degree in business, Marketing, Communications, or a related field.7+ years B2B marketing experience; preferably in the technology industry.Experience with Account-Based Marketing (ABM) strategies, tactics, and technologies is desired.Creativity is required to develop innovative and unique campaign concepts. Prior work managing agencies is also a requirement.Prior success in developing and executing demand generation and pipeline-building marketing programs and campaigns (including digital and direct marketing, events, etc.) within a country or region.Understanding campaign messaging, value propositions, assets, and content marketing.Experience with modern marketing principles, practices, optimum tactical mix, and vehicles for targeting named accounts. Prefer experience with top MarTech platforms and tools (i.e., Eloqua, Marketo, Terminus, Demandbase, Salesforce, MS Dynamics, etc.).Experience working with sales organizations to align on common goals, objectives, and actions.Experience in leveraging customer analytics, insights, and prior campaign performance data to appropriately guide marketing plans and target prospects.Team-oriented, motivated self-starter with relationship-building skills; demonstrated ability to work well with individuals across multiple organizations and to lead virtual, cross-functional teams.Must be able to successfully manage multiple projects, priorities, and engagements simultaneously.Experience reporting campaign performance, account, and impact metrics (revenue, pipeline).Excellent written and verbal communication skills; strong presentation skills with demonstrated ability to present across multiple levels and audiences of the company.Job -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -25%Relocation -NoEqual Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement