WW Marketing NPI Marketing Lead

WW Marketing NPI Marketing LeadDescription -Job Summary• This role is responsible for executing marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction. The role involves developing insights-led new product introduction assets in close collaboration with the business and regional marketing partners and ensurin alignment with the brand's guidelines.Responsibilities• Executes marketing communications strategies leveraging set policies, standards, and direction across the assigned business area.• Develops insights-led new product introduction marketing assets that directly tie into the business goals and objectives, that in turn demonstrate clear ROI and increased brand metrics.• Ensures close collaboration efforts with the business and regional marketing partners.• Supports in the definition and development of customer facing value propositions and ensures consistent execution across the mix.• Leads creation of marketing materials such as messaging, including claims, customer presentations, product brochures, videos, social content, and web content/tools, and ensures all content is aligned with the brand's messaging and guidelines.• Leads competitive analysis and/or market research to identify opportunities and threats in the organization’s product and service segment.• Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.Education & Experience Recommended• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.• Typically has 4-7 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field or an advanced degree with 3-5 years of work experience.Preferred CertificationsNAKnowledge & Skills• Analytics• Brand Management• Brand Marketing• Brand Strategy• Branding• Customer Relationship Management• Data Analysis• Digital Marketing• Go-to-Market Strategy• Key Performance Indicators (KPIs)• Market Research• Marketing• Marketing Communications• Marketing Strategies• New Product Development• Product Marketing• Project Management• Selling Techniques• Social Media• Thought LeadershipCross-Org Skills• Effective Communication• Results Orientation• Learning Agility• Digital Fluency• Customer CentricityImpact & Scope• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.Complexity• Responds to moderately complex issues within established guidelines.Disclaimer• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.Job -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -25%Relocation -NoEqual Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement