Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamWorkday is the intelligent digital backbone empowering enterprises to adapt and handle their people and money. Workday’s next phase of growth will be powered by the expansion of our leadership in the office of the CHRO and CFO. And strategic growth areas including expansion in international markets, medium enterprise and growing wallet share within our customer base.About the RoleThe role of the Principal GTM Activation, as part of the Workday Go to Market Strategy & Planning team, is to build and implement GTM Plays translating critical initiatives/levers into marketing and field execution with alignment on go-to-market strategy, standardized processes and roles & responsibilities, tools, content (sales plays) and enablement for successful cross-functional teamwork; aligned to our company wide end-to-end pipeline management operating model:Planning with alignment and validation of GTM Strategy, market opportunities, goals, key messages and readiness across GTM teams during design, deliverables and pilot of new GTM Plays.Build GTM Plays as ‘off the shelf’ resources for new growth initiatives ready for implementation by regions’ GTM teams to demonstrate to build and accelerate their pipeline and revenue.Accelerate field adoption through notifications with role-specific enablement (‘right play at right time’) and global assets built with the goal of easy regional variation where needed.Supervise adoption against defined targets and success measures, like pipeline build/acceleration and revenue impact to pivot for agile adjustments, when needed.This role influences and drives teamwork between Revenue Operations, Sales, Marketing, CX & Customer Success, and Global Partners to ensure that we are delivering a seamless experience to our customers with a smoother and more effective cross-functional execution on new GTM strategies. As Principle GTM Activation, you will:Develop and implement transformative programs to improve GTM execution, that aligns with the company's overall objectives and supports our customer-centric approach.Proactively influence key partners who are in the process of defining GTM Strategy to consider implications on process, roles/responsibilities, tools, content and enablement.Collaborate with cross-functional teams (Sales, Marketing, RevOps, CX & Customer Success, and Partners) to ensure alignment in selling strategies and consistency across customer touchpoints.Design, deploy and drive adoption of repeatable GTM Plays/sales motions that enable cross-functional teams to efficiently implement and complete new GTM strategies in local field organizations.Accelerate adoption through trusted partnering with Field executives in Sales, Field Operations and CX/CS and Global Partners when needed; Proactively address feedback and absorb input.Developing and implementing metrics to measure success (evaluate relevance, readiness, and impact) of transformative programs to improve GTM and supervise progress against our goals.Partnering with our data and analytics teams to gather insights and understand business requirements to continuously evolve the GTM’s execution strategy to optimize results.We are looking for a strategic system thinker with a proven track record of establishing new practices (process, tools, content), cross-functional alignment, and delivering outcomes in the field.About YouA successful candidate for Principal, GTM Activation role will have proven: Deep understanding of business mechanics, (partner) sales motions and field execution/behaviorsExperience delivering sophisticated initiatives from inception to execution and, ultimately, scaleProficient in supervising field adoption, pipeline performance metrics and other success measurementsRepeat exposure to adapting messaging up and across an organization. Basic Qualifications7+ years in sales, presales, business development and/or process designOther QualificationsStrong understanding of SaaS business models and the technology industryExcellent leadership, communication, and collaboration skillsProven track record to manage cross-functional teams and partnersStrong analytical and problem-solving skillsAbility to thrive in a fast-paced, dynamic environmentSelf-starter: able to deliver and drive without step-by-step instructionServant leader: motivated by the opportunity to improve the lives of others. Intellectual curiosity: keen to find innovative solutions to complex problemsWorkday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.GA.Atlanta Primary Location Base Pay Range: $168,800 USD - $253,200 USD Additional US Location(s) Base Pay Range: $160,400 USD - $274,800 USDOur Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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