Marketing Data AnalystDescription -HP Industrial Print offers two of the most advanced and innovative industrial printing technologies, Electrophotography (LEP) & Thermal Inkjet (TIJ) which help you to quickly respond to changing market dynamics and diversify your business across applications and technologies with world-class digital printing solutions.Responsibilities:Applies subject matter expertise and acts as conduit between media, data infrastructure, data sciences and marketing teams.Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.Exercises significant independent judgment to formalize goal setting and success measurement process for campaigns and digital projects. Provides expertise to utilize and help optimize marketing dashboards and data models.Manages data integrity, data accuracy and testing processes.Partners with internal and vendor support teams to report and resolve data/campaign discrepancies. Advocates for data and analytics needs in markets and countries.Exercises significant independent judgment to provide senior teams actionable recommendations and strategic plans based on analytical research.Knowledge & Skills:Experience in marketing/sales strategies, analyzing data and identifying insights to optimize and develop campaigns, identifying opportunities to improve campaign performance, increasing knowledge of our audiences and answering key marketing & business questions.Mastery in analyzing external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Google Analytics, Adobe / Omniture), statistical analysis tools, and campaign management software tools.Well versed in Data visualization software (e.g. Tableau, QlikView, PowerBI, Datorama).Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.Experience in R/Python, Marketing Analytics.Understanding of media and the statistical algorithms typically used in marketing analytics.Provide senior leaders/owners actionable recommendations and strategic plan based on analytical research.Experience in working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental revenue margin/ productivity opportunities.Impact/Scope:Lead cross-country data-driven actionable planning with high degree of complexity involved in terms of customer or cross-function touchpoints.Manage large scale of cross-function/ cross-country marketing investment and programs.Influence marketing investment to strategic programs to optimize revenue and margin.Provide thought leadership in statistical & analytical modeling to optimize revenue and margin across product/services/solution portfolio.Complexity:High – Extensive cross- functional/cross-organizational senior management interface; deals with complex strategic issues.Education & Experience:Bachelor Degree or equivalent in Statistics, Engineering, or Computer Science.7+ years of work experience in related field.Entity Sales and Services#LI-PostJob -MarketingSchedule -Full timeShift -No shift premium (India)Travel -Relocation -Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement
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