Marketing Market Leader

Marketing Market LeaderDescription -Job Summary• This role is responsible for guiding the development of long-term marketing strategies and overseeing in-depth market research. The role provides leadership oversight in planning and optimizing marketing campaigns, emphasizing achievement of target key performance indicators and return on investments. Additionally, the role utilizes the marketing budget effectively, fosters strategic business partnerships, evaluates expansion opportunities, and ensures marketing efforts align with overall business objectives.Responsibilities• Guides and oversees the development of long-term marketing strategies, plans and budget forecasts tailored to the specific market's needs and characteristics.• Provides leadership oversight on conduct of in-depth market research to understand consumer behavior, preferences, and emerging trends.• Guides planning, execution, and optimization of marketing campaigns, including advertising, promotions, and content marketing.• Provides thought leadership on the development, monitoring and tracking key performance indicators and return on investment on the country marketing campaigns.• Owns accountability for managing the marketing budget effectively, allocating resources to maximize ROI and optimize cost-efficiency.• Builds and maintains strategic partnerships or alliances with local businesses and organizations to expand market reach.• Evaluates opportunities for market expansion or diversification and provide strategic recommendations to senior management.• Collaborate closely with sales, product development, and customer team leadership to ensure marketing efforts are integrated with overall business objectives.• Oversees mentoring, and management of a team of marketing professionals, setting clear objectives and providing leadership guidance.Education & Experience Recommended• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.• Typically has 15+ years of job-related and/or management experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.Preferred CertificationsNAKnowledge & Skills• Analytics• Business Development• Business Marketing• Business To Business• Customer Relationship Management• Data Analysis• Demand Generation• Digital Marketing• Go-to-Market Strategy• Key Performance Indicators (KPIs)• Market Research• Marketing• Marketing Communications• Marketing Management• Marketing Strategies• Product Marketing• Project Management• Salesforce• Social Media• Thought LeadershipCross-Org Skills• Customer Centricity• Prioritization• Resilience• Team Management• Strategic ThinkingImpact & Scope• Impacts entire business and influences company direction across multiple disciplines or areas of HP.Complexity• Uses input from managers and directors to inform strategy and achieve company goals and objectives.Disclaimer• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. Job -MarketingSchedule -Full timeShift -No shift premium (India)Travel -Relocation -Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement