Blue Yonder Job Title: Sr. Director, Marketing Performance & TechnologyLocation:US - RemoteDallas Preferred Position Overview: Blue Yonder is seeking a Senior Director of Marketing Performance & Technology to lead our marketing analytics, operations, and performance measurement efforts. This role is pivotal in driving marketing efficiency, effectiveness, and scalability of our global marketing efforts. The ideal candidate will bring a strategic vision and analytical rigor to the marketing function, optimizing our marketing technology stack and reporting while ensuring we take a data-driven approach to our channels and programs that is aligned with our business objectives. Company Overview: Blue Yonder, a leader in digital supply chain transformations, empowers retailers, manufacturers, and logistics providers to optimize their operations from planning through fulfillment with AI-embedded, interoperable supply chain solutions. As a company dedicated to innovation, Blue Yonder is committed to delivering real-time insights and orchestration across the supply chain, improving customer satisfaction, driving profitable growth, and building resilient, sustainable supply chains. What we are looking for: Develop and implement marketing performance measurement frameworks and reporting to evaluate marketing activities against business objectives. Oversee the marketing technology stack, ensuring seamless integration and utilization of tools for maximum efficiency and impact. Partner with revenue marketing to establish and monitor key performance indicators (KPIs) for marketing activities, recommending improvements based on performance data. Drive best practices around data management and lead flow processes to make recommendations and improvements that increase speed and conversion rates. Partner with business analytics team to ensure reports are available on key aspects of marketing performance Drive the adoption of data-driven decision-making within the marketing department, leveraging analytics to advise on best-performing topics, programs, and tactics. Partner closely with sales operations to optimize total marketing impact through every stage of the end-to-end sales and marketing funnels What you will do: Minimum of 12 years of experience in marketing operations, analytics, or a related field, with at least 5 years in a leadership role. Bachelor’s degree in Marketing, Business, Analytics, or a related field Proven track record of optimizing marketing analytics, reporting and technology stacks in a fast-paced, global environment. Strong analytical skills, with the ability to translate complex data into actionable insights and strategies. Exceptional leadership and communication skills, with experience managing high-performing teams. Familiarity with the latest trends in marketing technology, automation, and analytics tools. #LI-REMOTE-------------------------------------------The salary range for this position is $129,622.00 to 197,689.00 USDThe salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes: Comprehensive Medical, Dental and Vision 401K with Matching Flexible Time Off Corporate Fitness Program Wellbeing Days A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much moreAt Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.Our ValuesIf you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core ValuesDiversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
View Original Job Posting