Product Manager

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity  We are looking for a highly skilled enterprise marketing professional with the expertise to drive campaign strategies and own product management tasks. As the Product Manager of Real Time Customer Data Profile (RTCDP), you will lead the identification and articulation of use cases, evaluation of capabilities, determination of data requirements, and oversight of implementation. Success in this position requires effective coordination across various organizations and subject areas specifically in marketing, marketing ops, data, and web.  What you will Do  Partner with marketing owners to translate executive priorities into use cases and user stories.  Lead segment creation, use case activation, testing and enablement. Identify data needed for execution of use cases, coordinate with IT and data engineering to source, and connect the data to RTCDP.  Own and maintain segmentation guide for marketers to understand what use cases are achievable within the current data model.  Understand diverse needs of our users to segment and activate our audiences, enabling the user to unlock the value of RTCDP and delivering a positive customer experience.  Document findings, qualify value, and recommend ongoing use cases to scale results for the RTCDP roadmap.  What you need to succeed  5+ years of experience in B2B marketing in an enterprise setting, particularly working with B2B data models  Hands on experience in working with Real Time Customer Data Profile (RTCDP)Solid understanding of, and experience in operationally supporting demand generation and digital marketing efforts  Global customer-centric approach to problem-solving: The internal customer experience is at the forefront of everything you do  Proven experience in engaging with Marketing stakeholders to understand challenges, proposing solutions, and implementing them  Strong technical background: able to distill ideas and requests to accurate technical requirements for IT  Ability to meticulously think holistically about your impact on other Adobe processes and platforms  Excellent communication skills, with experience in delivering meaningful project updates to multiple internal teams.  Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $107,800 -- $200,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.