Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamDo what you love. Love what you do. At Workday, we help the world’s largest organizations adapt to what’s next by bringing Finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.Our Product Marketing team is growing, and we're looking for a Product Marketer to join us and support our continued success. We're responsible for deeply understanding and articulating what is different, better, and remarkable about Workday’s offerings. Our work powers the company’s go-to-market strategies by connecting the dots across our business stakeholders and our products and technology partners.About the RoleWe're looking for a Product Marketer to join our team and help deliver on: Overarching positioning and messaging, revenue segment product marketing, and go-to-market enablement. This is an outstanding opportunity for a hard-working, entrepreneurial marketer to own efforts that span across the overall Workday portfolio and handle connection points between the CHRO and CFO buying centers and Center of Excellence product marketing teams. It's a hands-on role initially focused on being the primary Product Marketing owner for Workday’s strategic total portfolio go-to-market motion of selling Workday Finance and HR together. You'll be building relationships across Workday-wide collaborators to produce compelling and differentiated messaging and related assets and enable stakeholders in order to deliver successful business outcomes, while working on crafting and telling the total Workday value story, which spans our compete offering to help customers adapt and thrive in a changing world.Responsibilities: Serve as Product Marketing owner for Workday’s total portfolio go-to-market motion of selling Workday Finance and HR together.Advance, promote, and support the strategic vision and corporate narrative of Workday’s combined Finance and HR offering across key industries and regions of the world.Lead related messaging and positioning creation across Product Marketing buying center teams (oCHRO, oCFO, oCIO, CX Services), industry teams, and product strategy teams.Oversee development and delivery of market-facing content and supporting assets that amplify our corporate and product strategies, while differentiating Workday in a competitive market.Incorporate multifaceted and detailed product, buyer, competitive, and external market knowledge into effective messages and build compelling and differentiated positioning.Coordinate and partner across Marketing, Product, and Sales stakeholders on the development of an integrated marketing plan.Use quantitative and qualitative analysis to develop strategic insights, understand buyers, define messaging, and advise go-to-market plans.Manage relationships and collaborate effectively with cross-functional teams including: Product, Sales, Solution Consultants, Sales Enablement, Marketing, and Field Marketing teams.Distill, digest, and rationalize solicited feedback on content from varying perspectives; supply a point-of-view to move past content disagreements. Develop a deep understanding of critical buyer personas by synthesizing content across buying centers to build artifacts that communicate the business value of the Workday platform.Enables Sales and Solution Consultants by partnering with Global Sales Enablement to define and supply vital content in support of go-to-market initiatives.Be a leading evangelist for Workday’s total portfolio go-to-market motion of selling Workday Finance and HR together by supporting analyst relations and tier 1 events.Communicate influentially, manage expectations appropriately, and lead critical conversations with senior level collaborators.Think strategically by understanding business challenges, see the situation holistically, and resolve critical steps needed to achieve desired outcomes.About YouBasic Qualifications:6+ years of product marketing experience in B2B and SaaSExperience in an enterprise SaaS business, including working with product and technology teamsBA/BS degree or equivalent practical experienceOther Qualifications:History of working with minimal directionAbility to write concisely and effectively communicate internally and externallyExperience conducting market research on personas and productsA bias for action and acting with alacrityAbility to learn quickly within a fast-paced, agile teamCarries a customer-centric attitudeStrong presentation abilitiesAbility to balance contending prioritiesExpertise with collaboration tools (e.g. Zoom, Slack, or equivalent)Expertise with office productivity tools (e.g. Google and Microsoft suites)Commanding knowledge of Microsoft PowerPoint and Google SlidesWorkday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.CO.Boulder Primary Location Base Pay Range: $134,200 USD - $201,200 USD Additional US Location(s) Base Pay Range: $127,500 USD - $216,000 USDOur Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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