Lead Digital Marketing Manager - EMEA

The Lead Digital Marketing Manager will define and drive Workiva's website strategy and lead the creation of compelling experiences that pay off marketing communications and attract, inspire, engage, and convert prospective customers in the European and Latin America markets. This role requires a high level of collaboration with global and regional demand generation, developers and MarTech teams to plan and deliver seamless web experiences across the customer journey. What You’ll DoLead the web strategy, including development of landing page experiences, conversion rate optimization (CRO), search engine optimization (SEO), User Experience (UX) enhancements that drive acquisition, conversion, and retention across regionsCreate website experiences for campaigns, product initiatives, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to executeWork closely with the Marketing Operations and Demand Generation teams to ensure that the marketing technology strategy aligns with the organization’s broader website strategyDrive continuous performance improvement through a testing and experimentation roadmap to increase quality lead generation and pipeline progressionCreate and maintain the website roadmap to support company and marketing OKRs and define and report key performance indicators that support these initiativesOptimize our website in each region for search to increase brand awareness and capture high quality leads across the buyer journeyDeliver innovative digital experiences that differentiate Workiva from the competition and improve conversion rates across the buyer journeyRecommend and manage the performance of any external digital marketing vendorsWork closely with regional teams to localize content and build the website elements of regional campaignsWhat You’ll Need Minimum Qualifications 6+ years digital marketing and/or website management experienceUndergraduate Degree or equivalent combination of education and experience in a related fieldPreferred QualificationsExperienceExperience in a B2B Saas company preferredExperience with conversion rate optimization, user experience testing and analysisUnderstanding of technical SEO, including site architecture optimization, site speed considerations, and on-page and off-page optimizationExperience in the following (or equivalent) platforms preferred: Drupal, Ahrefs, Smartling, Drift, On24, 6Sense, Marketo, SalesforceFamiliarity with HTML, CSS, and JavascriptInternational digital experience across multiple markets/languages preferredData-driven mindset, lead with a customer-centric approach, take an analytic approach to problem solving and have a strong understanding of what data drives impact.Familiarity with global website privacy and data protection best practices including GDPR and CCPAExcellent verbal, written, and interpersonal communication skillsExceptional organizational skills with the ability to multitask and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlinesProven track record of leading the strategy and execution of complex, cross-functional web programs in a results-driven environmentAbility to turn data and insights into actionable recommendations for improvement and optimizationTravel Requirements & Working ConditionsUp to 10% Travel for customer and internal meetingsReliable internet access for any period of time working remotely and not in a Workiva office​Where You’ll WorkOur values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.At Workiva, you’ll enjoy: Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and moreWork-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work. Learn more about life at Workiva: https://www.linkedin.com/company/workiva/Learn more about benefits: https://www.workiva.com/careers/benefitsWorkiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.  Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.#LI-LC1