Market Marketing Printer Hardware Portfolio StrategistDescription -Description:This role manages the go-to-market communication strategy development and implementation for HP’s consumer printer hardware in North America (US/CA) through all routes-to-market in owned, earned, and paid assets.Responsibilities include:Marketing Communication Strategy and PlanningDevelop communication strategies for new product launches and portfolio initiatives to deliver the business objectives within the North American market landscape; collaborate and gain consensus with cross-functional teams; share with other marketing disciplines to inform the development of campaigns and assetsManage, deploy, and optimize marketing assets to support business objectives, including creative development with agencies, message and concept testing, publishing, measurement and optimizationProduct Launch and Route to Market Readiness:Content adaptation & originationContent development for owned and earned assetsGuidance for E-tail, Retail, and campaign assetsSell-in materials support for sales and channel marketingCross-functional collaboration and deploymentOngoing Portfolio Management and Support:Subject matter expert in assigned portfolio, audience segments, customer journey, and consumer insightsOptimization of owned assets to increase effectivenessResponsive planning to close forecast gaps with marketing activitiesKnowledge & Skills:Understanding of marketing principles, practices, tactics, and consumer journeysKnowledge of digital marketing platforms (media, social, e-commerce)Creative development and agency managementUnderstanding of RTM, customer channels, reseller co-marketingResearch and testing experience a plusEducation & Experience:Bachelor's Degree or equivalent5+ years of work experience in related fieldJob -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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