Global SEO Content Manager

Global SEO Content ManagerDescription -We are looking for a data-driven Global SEO Content Manager to join the Worldwide SEO COE (Center of Excellence) team to support HP.com search engine optimization efforts. The SEO Content Manager will work closely with the Global SEO Group Manager and Global Content and Research Lead to enable content marketing best practices within HP.com web platforms via producing and publishing new content per advertorial/editorial calendar. In addition, the SEO Content Manager will provide operational teams with ecommerce content optimizations to improve user experience in alignment with SEO best practices.Expected Responsibilities:Manage content creation/syndication, localization, and publishing based on audience/keyword researchWork with cross-functional teams to support ecommerce content optimizations and update within CMSRoutinely audit and compile content opportunities valuable to SEO; size the business case and prioritizeBe a creative but flexible thinker with high technical acumen and the ability to garner cross-functional support in pursuit of holistic content marketing solutions with evergreen valueRequired to make data-driven decisions in an often fast-paced, fluctuating business environmentTake part in solving challenging SEO problems related to direct-to-consumer (DTC) ecommerceEducation and Experience Sought:Bachelor’s degree in Business Admin., Communications, English, Journalism, Marketing, or related fields3-5 years minimum SEO experience in large enterprise environment with multiple business stakeholdersProven track record of managing a content marketing program resulting in incremental organic growthDeep understanding of enterprise analytics platforms like Adobe Analytics or Google Analytics 360 e.g., user behavior and website engagement metrics, dimensions, segments, ecommerce and event trackingAdvanced expertise and knowledge of online space, including search engine trends and technologiesAdvanced understanding of Google search engine optimization best practices and webmaster policiesKnowledgeable about web languages like DOM, HTML, JavaScript, CSS, XML, and able to easily parse HTML elements within web page source codeFamiliarity with enterprise SEO platforms like Ahrefs, BrightEdge, Conductor Searchlight, Searchmetrics, SEMrush, or seoClarity is a mustFamiliarity with content management systems like WordPress, Drupal, Joomla, Adobe Magento is a mustComfortable using productivity and collaboration applications to manage projects and tasks like Microsoft Office, Microsoft Teams, Google Workspace, Trello, Confluence, Jira, Asana, SmartsheetOther Knowledge and Skills Sought:Can-do, positive attitude and willingness to work in fast-paced team environmentHighly detail-oriented with proven project management and organizational skillsAbility to link roadmap projects and website enhancements to business resultsCreativity and curiosity around project planning and process improvementStrong analytical, problem identification and solving skillsStrong written and verbal communication skillsHP offers a comprehensive benefits package, including:•Dental insurance•Disability insurance•Employee assistance program•Flexible schedule•Flexible spending account•Health insurance•Life insuranceOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is $79,150.00 -- $121,900.00 annually with additional opportunities for pay in the form of bonus and/or equity. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.#LI-postJob -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -NoRelocation -NoEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.