Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity As Demand Generation Specialist you will become immersed in the demand generation function for Adobe’s DX Demand COE. This tactical role will offer the opportunity to learn the processes for creation, deployment, and optimization of promotions for our live and virtual events. This position requires a keen attention to detail to drive demand for our key events while learning from and collaborating with our cross-functional stakeholders to execute and traffic email programs.In this role you will build email campaigns using segmentation, creative assets and copy in support of a wide range of live and online events. This role is critical in driving tactical execution to ensure deliverables are met and supporting the automation strategy. You will take charge of project-level processes and manage multiple concurrent projects in a fast-paced environment.Core Interactions: Demand Generation, Field Marketing, Marketing Technology & Operations, Campaign Operations, Events MarketingWhat You’ll Do:Campaign Building Traffic email program requests in Workfront and learn to build in Marketo to support of a wide range of event and webinar programs to drive registrationsFollow a comprehensive QA process to ensure accuracy of all emails and programs before sending to the databaseOptimize the email channel for events demand through reporting and tracking, paying attention to benchmarks and KPIs to identify trends and make program improvementsRequirements:Bachelor’s degree, with an emphasis in business, marketing, or related field.Ability to learn new systems and processes quicklyStrong attention to detailStrong analytical skills to be able to analyze data dashboards to draw meaningful insightsOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $49,300 -- $98,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
View Original Job Posting