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The Senior Director, Product Marketing reports to the Vice President, Brand and Product Marketing
Job Grade
The Senior Director, Product Marketing is a grade 11
Responsibilities
Define, evolve and evangelize the DevOps platform category positioning on behalf of GitLab
Create and solidify the platform value message and proposition - mapping across the platform stages and highlighting category benefits
Drive our expertise at influencing the buyer/decision-maker personas and journeys to streamline both digital/self-serve and sales-driven/assisted experiences
Elevate our category perspectives through thoughtful content mapped to market needs, organizational priorities and key persona triggers
Partner with Sales to shape our global enablement strategy, including sales plays, and objection handling based on our GTM strategy
Develop and implement cross-functional strategies based on deep competitive insight to help us play forward in a competitive environment
Build a solution marketing capability to help our GTM scale across multi-capability solution playbooks
Influence the influencers (from key thought leaders to industry analysts) by evangelizing our category positioning and market message
Architect a scalable strategy to launch new products, pricing and packaging changes that drive GTM growth
Proactively influence GitLab’s platform strategy and roadmap based on competitive insights and market forces
Build and scale new marketing capabilities in industry/vertical/sector marketing as well as geo/regional marketing
Collaborate with and connect stakeholders across R&D and GTM to ensure cross functional alignment on key objectives and results
Lead and grow a team by coaching existing members and closing talent gaps where needed through acquisition of new team members
Requirements
15+ years of experience including 5+ years of managing high-growth teams
Direct experience in enterprise software industry
Strong understanding and firm grasp of the DevTools market landscape
Demonstrated progress across product and solutions marketing in high-growth environments
Articulate, clear, and concise communication (verbal and written)
Balance of strategic vision and tactical team-based execution
Adept at creating and managing multiple global programs
Excellent planning, organizational and initiative management skills
B.S. or equivalent experience; MBA a plus
You share our values , and work in accordance with those values
Ability to use GitLab
Compensation
To view the full job description and its compensation calculator, view our handbook. The compensation calculator can be found towards the bottom of the page.
Additional details about our process can be found on our hiring page .
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. Colorado/Washington pay range $214,200 — $361,500 USD California/Hawaii/New York/New Jersey pay range $214,200 — $401,700 USD
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law . If you have a disability or special need that requires accommodation , please let us know during the recruiting process .
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