Product Marketing Manager, Sr.

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.WP Engine is the most trusted WordPress technology company, powering over 1.5M digital experiences in 150+ countries for businesses of all sizes. WP Engine’s all-in-one platform enables customers to design, build, power, and manage extraordinary WordPress, eCommerce, and headless sites—all thanks to a nonstop commitment to innovation, award-winning WordPress expertise, and a set of core values that guides us every day. What's cool about this job? WP Engine is seeking a Sr. Product Marketing Manager to lead and build the go-to-market strategy for products within our Managed WordPress portfolio. We’re looking for someone with a passion for crafting strategic go-to-market motions and the ability to bring that vision to fruition. You’ll be working closely with the Product, Sales, Marketing, and Support teams to launch products and deliver messaging, pricing and packaging, and positioning that resonates with all customers and prospects to help them tackle key business problems. You should be comfortable working with product leaders and executive partners to drive your go-to-market vision across the company. You will talk about products and positioning with our customers and help bring their needs into the product go-to-market strategy. This includes taking new solutions within your portfolio from inception to market and accelerating growth of existing products in the portfolio so you’ll need to be comfortable with ambiguity, creative problem solving, and strategic planning. The day to day. Developing and refining the positioning, messaging, and pricing for WP Engine’s products that differentiates WP Engine in the marketThe launch and ongoing promotion of products and features by collaborating with cross-functional Marketing, Product Management, Support, and Sales teamsDeveloping a deep understanding of our customers and our agency partners; keep a pulse on the competitive landscape to inform our go-to-market strategyHelping the team generate quality content for prospective and existing customers and partners; including emails, landing pages, webinars, blog posts, case studies, videos, pitch decks, and moreWorking with the cross-functional marketing team to drive interest, qualified leads, and ultimately customers for our productConduct in-depth market research to inform go-to-market strategy for various product and feature launchesDevelop detailed sales and support enablement material including live trainings, LMS content, and knowledge assetsTrack, document, and present to stakeholders and executive leadership on product performance, go-to-market initiatives, and key resultsYour expertise and passions.3+ years in Product Marketing for a SaaS, PaaS, or similar industry Excellent product instincts and technical curiosity that translate to clear packaging, positioning, and messagingProduct growth and performance driven—proactively monitor and communicate product performance on a daily basis and take action as necessary to ensure growth goals are achievedApproach all projects with a customer-first mentalityProven history in developing and implementing full-funnel product launch campaigns for technical productsCollaborative history working with copywriters, designers, developers, photographers, and videographersThrive in cross-functional environments and can effectively empower website, product, sales, and support teamsHave outstanding written, communication, and speaking skillsExceptionally organized and efficient—take on various types of projects and own them from start to finishExperience with developing and creating slide decks, presentations, and content synthesis expertise, with strong presentation skills for both sales and executive audiences. Can take complex and technical concepts and make them approachablePerks & BenefitsCompany Stock Options (Every employee is an owner in the company)Great Health Benefits (Medical, Dental, Vision, Life Insurance)Fertility Benefits (IVF/Fertility drug coverage)HSA Company contribution $750 for employee / $1500 for family401(k) with a 4% matchDisability Insurance Paid Family and Caregiver’s LeaveEmployee Assistance ProgramGenerous Vacation Time (Who doesn’t like time off)One-time $500 payment to set up your home office4 Company Wellness Days a year1 floating holiday$100 monthly wellness allowance to spend on what you wantFree subscription to CalmPet InsuranceOn-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal #LI-ET1#LI-RemoteAt WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law. ​​Base Salary Range$104,000.00 - $156,000.00We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.