Senior Website & Metrics Specialist

Company Overview:  Cohere Health is illuminating healthcare for patients, their doctors, and all those who are important in a patient’s healthcare experience. Founded in August 2019, we are obsessed with eliminating wasteful friction in areas that have nothing to do with health and treatment, particularly for diagnoses that require expensive procedures or medications. To that end, we have built award-winning software designed to ensure the appropriate care plan is understood and expeditiously approved so that patients and doctors can focus on health, rather than payment or administrative hassles. Opportunity Overview: The Senior Website & Metrics Specialist will work closely with the marketing team’s leadership to maintain Cohere’s website, marketing tech stack, and marketing metrics. The ideal candidate will have a strong background in each of these three areas. Reporting to the Director of Marketing Communications, you will support and execute a variety of tasks and projects across marketing’s cross-functional team. The Senior Website & Metrics Specialist  will play a key role in managing and updating our website on our current WordPress platform, and possibly a different platform in the future (such as WebFlow). Additionally, you will be responsible for gathering, analyzing, and interpreting marketing data to provide actionable insights for optimizing our marketing strategies. The marketing team is looking for a detail-oriented problem solver who brings a can-do attitude and who can meet quick deadlines. If you are a passionate marketer who thrives on analytics and other technical work, possesses a curious mind, and excels in a collaborative, deadline-driven environment, we encourage you to apply. Last but not least: People who succeed here are empathetic teammates who are candid, kind, caring, and embody our core values and principles . We believe that diverse, inclusive teams make the most impactful work. Cohere is deeply invested in ensuring that we have a supportive, growth-oriented environment that works for everyone. What you will do: Website management:   Publish all new material to the company’s public-facing website Monitor website content to ensure accuracy Build website landing pages through WordPress and Webflow Perform other routine website management tasks as needed Metrics reporting: Develop, track, maintain, and measure the performance of various marketing metrics Campaign analysis: Monitor email campaign performance, and track key metrics Marketing operations analysis: Generate regular reports and dashboards to communicate marketing performance to various stakeholders. Monitor data insights and recommend alternative marketing approaches to optimize performance Database Maintenance: Utilize HubSpot to ensure the marketing database is accurate, up-to-date, and segmented effectively Collaborate with team members to streamline data management processes and maintain data integrity Your background & experiences: 3 to 5 years of marketing experience, preferably in a healthcare technology/product environment, healthcare insurance a plus Proficient in WordPress, Webflow, and HubSpot Working knowledge of Salesforce, Confluence, Asana, HTML, CSS, and JavaScript  Experience in creating and optimizing website landing pages and managing marketing funnels Solid knowledge of website analytics tools (e.g. Google Analytics, Looker Studio, Qualtrics) Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Bachelor’s degree required We can’t wait to learn more about you and meet you at Cohere Health!   Equal Opportunity Statement:  Cohere Health is an Equal Opportunity Employer. We are committed to fostering an environment of mutual respect where equal employment opportunities are available to all.  To us, it’s personal. The salary range for this position is $75,000 to $90,000 annually; as part of a total benefits package which includes health insurance, 401k and bonus. In accordance with state applicable laws, Cohere is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including but not limited to qualifications for the role, experience level, skillset, and internal alignment.   #LI-Remote #BI-Remote