ISV Segment Lead

ISV Segment LeadDescription -We are looking for an ISV Segment Leader to lead the development of marketing plans in collaboration with global marketing and go-to-market marketing functions. The role plays a key role in defining marketing plans aligned with business priorities, goals, and strategic frameworks for various business units and categories. Additionally, the role leads the definition of the global commercial landscape through competitor analysis, partners assessment, and consumer behavior evaluation, while also managing the development and execution of the go-to-market OPEX budget, driving partnerships with other functions.This position can be located anywhere in the US, remote role.Key Responsibilities:Leads development of marketing plans for ISVs in the Architecture, Engineering and Construction (AE&C) and Product Design & Manufacturing (PD&M) segments in partnership with the global marketing and go-to-market functions.Develops marketing plan ensuring alignment with business priorities, goals, and strategic framework by business units and category.Leads definition of the global commercial landscape by analyzing competitors, partners, and consumer behaviors.Develops and executes the go-to-market OPEX budget by conducting risk assessments and opportunity assessments and identifying investment opportunities.Leads monitoring and execution of budget adjustments in alignment with go-to-market changes and category priorities.Drives partnership with global marketing function, commercial functions, and go-to-market functions to develop end-to-end toolkits and initiatives that can be utilized across various go-to-markets.Develops sales intelligence dashboard to feed account selection strategy using available insights, segment dashboard, and sales inputs/prioritization.Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.Education & Experience RecommendedFour-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.Typically has 10+ years of work experience, preferably in marketing, sales, or a related field.Knowledge & Skills Required:AnalyticsBusiness DevelopmentBusiness MarketingBusiness To BusinessCustomer Relationship ManagementData AnalysisDemand GenerationDigital MarketingGo-to-Market StrategyKey Performance Indicators (KPIs)Market ResearchMarketingMarketing CommunicationsMarketing ManagementMarketing StrategiesProduct MarketingProject ManagementSalesforceSocial MediaThought Leadership​Cross-Org SkillsEffective CommunicationResults OrientationLearning AgilityDigital FluencyCustomer CentricityHP offers a comprehensive benefits package, including:Dental insuranceDisability insuranceEmployee assistance programFlexible scheduleFlexible spending accountHealth insuranceLife insuranceOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is  123,950.00 - 179,760.000 annually with additional opportunities for pay in the form of bonus and/or equity. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.Job -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -25%Relocation -NoEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.