Performance Marketing Specialist France (f/m/d)Description -Who we are?HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company and ranked 10 on the Fortune 500 list for 2012, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents.HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients. At HP, we know that our people and values are the most important elements in this success. And we want you to add your voice and imagination to our mission.Learn more http://www.hp.com/frWhat can we do together?Are you a result-driven, data driven expert and looking for a new challenge? Get ready to accelerate: join our HP team now! We are looking for a Performance Marketing Specialist (f/m/d) to join a growing and passionate e-commerce team within HP Store France. As a self-starter and performance marketing talent, you can spot opportunities to help HP grow towards digital excellence. With a large diversion in responsibilities, and whilst working in a hybrid team your role as a Performance Marketer at HP will never be dull!You will join the world’s largest technology company and be part of a motivated and energetic team that will help you grow both personally and professionally every day. We keep a high pace, exactly the environment you thrive in! You will be rewarded with getting to know the IT and digital marketing world from where it happens. You will help set the strategy, build and launch digital marketing campaigns, track performance and manage media spent budget with a ROAS target. You should be able to identify opportunities for new channels and initiatives to grow the business. Your Responsibilities in detail: You will set the strategy and manage digital campaigns for HP including Paid Search, Facebook Ads, Affiliate Display, RetargetingOngoing timely and accurate channel performance tracking, analysis, and actionable insights; Daily, Weekly, Monthly, QuarterlyCommunicate performance and testing insights to the team and managementPartner with sales and marketing teams to develop new customer recruitment campaigns, serving as a digital expertManage media spent budget; Ensure media spend is efficient in driving campaign performance goals – i.e. Sales/ROAS and/or AwarenessKey player in performance marketing for HP Store FranceStay up to date with customer acquisition best practices, with a persistent eye on new channels and competitor techniquesDrive and accelerate online marketing performance, improving conversion rates, scaling visits and conversions while steering on spend/visit and acquisition cost per order in support revenue and margin targetsManage and develop productive agency partnershipsWho you are?Bachelor’s degree in Communications, Marketing, Business Administration, eCommerce Management, or Digital Advertising7+ years of experience in a performance marketing, consumer acquisition or marketing analyst roleExperienced with AdWords, Facebook Ads, Retargeting and DisplayExperienced A/B testing landing pages and creativesHand-on experience with Affiliate MarketingYou are advanced with Microsoft Excel and Google AnalyticsYou know all about the latest online developments (general and industry specific) and are familiar with the services of competitors as well as international playersGoogle AdWords Certification is required; Google Analytics Certification is a plusExcellent planning and conversion analytics skillsExcellent communication skills, both verbal and written with fluency in French and English. Why joining HP France?At HP France, you will be immersed in an inspiring workplace where all our people love to be, collaborate well together and where they can learn, grow and develop professionally as well as personally. We offer empowering responsibilities. You will have the opportunity to evolve through your commitment, your skills and your sense of initiative! This position can be the 1st step in a great career within our teams!Joining us also means a great work-life balance and benefits such as meal vouchers, discounts on HP products and more!Driven by a strong corporate culture, our employees are involved in numerous initiatives through internal networks (Next Gen, Women@hp, workplace well-being team, ect.) and external volunteering (Nos Quartiers ont du Talent, Hour of Code).HP is also committed to an equal opportunities policy, from recruitment to career development. Job offers are open to all, including people with disabilities.Our promise: To create a diverse and inclusive working environment! So, what are you waiting for?Based in Meudon (tramway T2 stop Brimborion), our campus offers collaborative, creative and ultra-connected open spaces#LI-POSTJob -MarketingSchedule -Full timeShift -No shift premium (France)Travel -25%Relocation -NoEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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