Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :Responsibilities:• Lead marketing campaigns with game publishers, payment and retail partners, including owning the design, content and distribution of banners, e-newsletters and social media posts to promote Razer Gold• Coordinate international marketing activity with Razer Gold headquarters in Singapore• Manage Razer Gold’s Facebook page postings, Instagram and other social media destinations and any related content in Singapore.• Aid in the execution of advertising, referral programs and PR• Regular weekly management reporting of marketing calendar and activities comparing target outcomes to actual achievements• Track, compile and report key metrics and campaign results to management• Manage the delivery of end-to-end brand and marketing campaigns• Plan and initiate programs and campaigns aimed to educate users about Razer Gold – value proposition, educational how-tos around activation, reloads, game purchases, etc• Work with Razer Silver and the wider Razer Gold and Razer Inc. Marketing leads to strengthen the market positioning of Razer Gold to users• Set campaign metrics based on marketing goals and lead tracking and optimization efforts with channel marketers to ensure that campaigns deliver optimal ROI• Support product marketing leads in formulating marketing strategies and work with relevant product marketers in other teams (e.g Silver) and channel marketers to end-to-end marketing plans• Work with relevant marketing and creative teams on the creation of marketing assets and backend operations set up, and to ensure that the visual and product communications to users adhere Razer Inc.’s global design standards• Searching for community and discord groups for collaboration.• Assist in proposing effective marketing plan and strategies and ensure these strategies can achieve company sales targets.Lead marketing campaigns with game publishers, payment and retail partners, including owning the design, content and distribution of banners, e-newsletters and social media posts to promote Razer GoldCoordinate international marketing activity with Razer Gold headquarters in SingaporeManage Razer Gold’s Facebook page postings, Instagram and other social media destinations and any related content in Singapore.Aid in the execution of advertising, referral programs and PRRegular weekly management reporting of marketing calendar and activities comparing target outcomes to actual achievementsTrack, compile and report key metrics and campaign results to managementManage the delivery of end-to-end brand and marketing campaignsPlan and initiate programs and campaigns aimed to educate users about Razer Gold – value proposition, educational how-tos around activation, reloads, game purchases, etcWork with Razer Silver and the wider Razer Gold and Razer Inc. Marketing leads to strengthen the market positioning of Razer Gold to usersSet campaign metrics based on marketing goals and lead tracking and optimization efforts with channel marketers to ensure that campaigns deliver optimal ROISupport product marketing leads in formulating marketing strategies and work with relevant product marketers in other teams (e.g Silver) and channel marketers to end-to-end marketing plansWork with relevant marketing and creative teams on the creation of marketing assets and backend operations set up, and to ensure that the visual and product communications to users adhere Razer Inc.’s global design standardsSearching for community and discord groups for collaboration.Assist in proposing effective marketing plan and strategies and ensure these strategies can achieve company sales targets.Pre-Requisites :Preferred Skills and Qualifications:Minimally 3-5 years of product marketing, marketing communications or GTM (go-to-market) marketing experience in the consumer payments, e-commerce or gaming industryExtensive experience in end-to-end marketing program and campaigns managementFluent in English and Mandarin, with excellent writing (in both Simplified and Traditional Chinese) and communication skills as this role has to liaise with mandarin speaking stakeholdersExperience with tracking and reporting tools such as Google Analytics, Content Square, and etc.Experience with Facebook, Instagram, and Google advertising (Google Search Ads, Google Display Network)Strong self-starter, excellent interpersonal skills, and demonstrated ability to interact with business partners as well as management and peersSelf-motivated and a passion for mobile and PC gamesAbility to work across time zones and cultures – teleconference calls with global teammates is required on a regular basisWell versed in digital consumer platform or e-wallet marketing trends and best practicesStrong in copywriting or design experience preferredExperience in the gaming industry is an added advantage.Experience in the event management is an added advantage.Requirements:Outgoing and willing to learnAble to communicate in English & MandarinGood Attitude and hardworkingSelf-driven and willing to learnGood communication skillsTeam player, and also able to work independentlyAble to work under pressure and tight deadlinesAre you game?
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