Senior B2B Marketing Manager - Education

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The OpportunityAdobe's Education Marketing team exists to drive the long-term success of Adobe. We lead Adobe’s global marketing plans of brands including Adobe Express, Photoshop, Lightroom, Premiere Pro and Acrobat into the Education industry, helping ensure all students graduate with the skills vital for a successful career.The Senior B2B Marketing Manager will create innovative and impactful marketing programs for our largest education customers and prospects and support student engagement and usage of Adobe technology. This role will lead the development, implementation, execution, and measurement of digital and physical marketing programs in collaboration with the Global Education Marketing team, the Education Sales team, and corporate Business Unit partners, helping to transform Adobe’s position in education and establish us as a leader in driving the development of digital literacy skills in the next generation.What you’ll doCollaborate with North America Sales Team on account plans, marketing strategy, and customer programs for accounts with the highest propensity to convert.Carefully plan and quickly implement high-touch account-based marketing plans (roundtable events, third-party events, account-based direct mail) with clear growth, engagement, and pipeline creation objectives.Surround existing and prospective high-value accounts with demand generation marketing to help shorten the sales cycle and increase the average deal size. Structure virtual events through content planning, speaker identification, and platform logistics;Work closely with Marketing Operations to ensure measurability of campaigns and activities. Carefully monitor the funnel to ensure sales alignment and identify and address issues to lead maturity;Communicate strategy and tactical execution with impact. Maintain a working artifact of your plans and be ready to communicate the what, why, and how with clear KPIs aligned to objectives and key results to leadership on a biweekly basis;Lead the development and execution of your plans including planning, logistics, event management, budget management, lead management and distribution, and follow-up strategies;Minimum Qualifications8+ years B2B marketing with account-based or enterprise marketing knowledge and skills. An understanding of B2C and social media marketing is a plusCreative approach in clearing obstacles; innovation around solutions; perseverance to fast-fail and see it through successOutstanding communication skills – both orally and visually – to prepare and present presentations around your plans and results and be in customer-facing situationsStrong organizational skills, including the ability to confidently manage multiple projects simultaneouslyExperience in multi-channel marketing – including leading executive-level events with outstanding attention to detail and broader digital demand generation programs that can scaleOur compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $123,200 -- $245,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.