Show Marketer

Company: Live Nation Entertainment
Company: Live Nation Entertainment
Location: Work From Home - California
Commitment: Full time
Posted on: 2024-02-15 05:01
Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network.  Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors.  Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally.  Front Line is the world’s top artist management company, representing over 250 artists.  These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.WHO ARE YOU?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE ROLEReporting to the CMO, the Show Marketer will act as a strategic partner in developing Veeps show marketing plans working internally with cross functional teams. Bottom line, they are responsible for elevating the level of service we provide to our artist clients and partners.WHAT THIS ROLE WILL DODevelop and execute marketing plans in conjunction with artist & project teamsManage on-sale timelines in partnership with artist relations leadWork with creative team to manage development of creative and engaging content, including copy, visuals, and videos, that aligns with artist and brand guidelines and resonates with target audiences.Manage digital marketing campaigns for assigned shows  across various platforms, including social media, email marketing, search, press,  partnerships, and paid advertising.Cultivate & maintain relationships with external partners to provide excellent client servicesAnalyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategyCollaborate with multiple teams to successfully execute strategic integrated show marketing campaignsExecute global and national promotions and oversee local promotions, both in support of individual shows and brand initiativesOversee the planning of digital media campaigns across multiple platformsCoordinate the production of marketing assets including: audio & video spots, key art, social content, etc.Work with social media manager to concept and activate social media marketing campaigns for each showEffectively utilize internal marketing tools & resources, following best practices.Manage staff within show marketing department WHAT THIS PERSON WILL BRING5+ years marketing experience in live entertainment or industry related fieldProven track record of outstanding client relationshipsDeep understanding of the live and streaming entertainment businessAbility to clearly communicate strategic initiatives and navigate complex situations under pressureExceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams.Work well in a team environmentAbility to prioritize and meet deadlines while managing multiple projectsExcellent organizational skills and attention to detailAbility to adapt, communicate and manage in a fast-paced environmentStrong time management skills and attention to detailCreativity skills and problem-solving aptitudeProactive work ethicPassionate about live experiences EDUCATION & KNOWLEDGE DESIREDAbility to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders.Strong Microsoft Office Suite, G-Suite skills, BoxAbility to learn and efficiently use project management software/tools – Asana knowledge a plusExperience with digital asset management systems and workflowsExperience managing marketing budgets & campaign planningBENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert ticketsWEALTH: 401(k) program with company match, Stock ProgramFAMILY: New parent programs & support including caregiver leave and childcare cash, infertility supportCAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS: Volunteer time off, crowdfunding networkLive Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.EQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant  consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this jobLive Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.----------The expected compensation for this position in California is:$68,000.00 USD - $85,000.00 USD**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
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