Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamWorkday’s Media Center of Excellence (COE) team, is at the forefront of driving impactful brand advertising, paid search, and demand media programs. As a globally recognized leader in enterprise software solutions, Workday empowers organizations worldwide to streamline their operations and drive growth. Our team plays a key role in crafting Workday's advertising and media strategies, using groundbreaking media approaches to reach and engage our target audience optimally.At the heart, is a dedication to excellence and innovation. We pride ourselves on being a forward-thinking team, continuously pushing the boundaries. As part of Workday's vibrant and collaborative culture, we accept diversity, creativity, and collaboration, empowering each team member to supply their outstanding skills and perspectives.On our team, you'll have the opportunity to work alongside industry leaders and top talent in the field. We cultivate an encouraging environment where growth and learning are encouraged, providing access to professional development opportunities and innovative tools and technologies. Whether you're a seasoned media professional or a rising star in the industry, we offer an exciting and rewarding environment to accelerate your career and make a significant impact.Join us and help craft the future of enterprise marketing. Together, we'll continue to drive innovation, deliver outstanding results, and encourage positive change in the world of media and beyond.About the RoleAs stewards of our paid media investments, we drive a strategic media mix to reach our prioritized audiences, delivering amazing experiences through media planning and buying.Job Responsibilities:Demand Generation Channel Management & Activation: Develop and implement strategies across various channels such as Google Ads, LinkedIn Ads, Facebook Ads.Agency Partnership Management: Collaborate with external agency partners to ensure effective execution of paid media initiatives and provide clear direction and feedback.Cross-Team Collaboration: Work closely with cross-functional teams to align efforts with broader marketing strategies and campaigns.Campaign Development and Optimization: Plan and implement targeted campaigns to generate demand and increase brand awareness. Conduct testing and implement standard methodologies to optimize campaign performance.Basic Qualifications:2+ years of experience in leading paid media campaigns, preferably in a B2B technology environment.Strong understanding of demand generation strategies and tactics.Solid understanding of Paid Channels including content syndication, publisher programs, programmatic and display advertising, social media, events and other channels to generate attributable leads.Experience working with agency and cross-functional teams.Familiarity with digital advertising/marketing ecosystem (Ad servers, ad exchanges and bidding algorithms, CRM onboarding partners, Adobe, lead management platforms, marketing automation).Analytical attitude and ability to interpret data, draw insights, and make data-driven decisions.Other Qualifications:Excellent communication skills and the ability to collaborate effectively with internal and external collaborators.Join Workday and be a part of a dynamic and innovative environment where your contributions will drive growth and success. Apply now and take the next step in your career journey with us!About YouWe're seeking a forward-thinking Senior Media Coordinator to join our team and support our Demand Paid Media efforts. As a vital member of the team, you will play a pivotal role in managing paid lead generation channels, collaborating with agency partners, and developing integrated media programs. Your focus will be on driving demand generation and improving return on investment through effective paid media strategies. This role offers excellent opportunities for growth and career development as we encourage and empower our team members to bring forward their best, innovative ideas.Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.CA.Pleasanton Primary Location Base Pay Range: $82,700 USD - $124,100 USD Additional US Location(s) Base Pay Range: $72,400 USD - $124,100 USDOur Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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