Director of Product Marketing- Investments

SummaryWorkiva’s Financial Services Product Marketing Team leads the go-to-market strategy for Workiva's premier cloud-based financial and regulatory reporting platform tailored for investment firms, banks, and insurance companies across the globe. Workiva is seeking a Director of Product Marketing- Investments, to create and manage global go-to-market efforts specifically targeting asset management, private equity firms, and fund administrators.The Director of Product Marketing- Investments is a subject-matter expert who creates the go-to-market strategies for products and solutions in their area of expertise, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and desired business outcomes. The Director of Product Marketing- Investments leads product and solution launches cross-departmentally and identifies and prioritizes product features while providing consulting and management support to the assigned business initiative.What You'll DoCreate a go-to-market strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goalsManage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutionsDrive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipelineCollaborate with Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support toolsDevelop product positioning and complete competitive analysisConsult with customers in partnership with Product Management and Sales to explore product and market opportunitiesIdentify key functional, ecosystem, and operational requirements to serve the targeted market betterProvide consulting and management support to marketing and sales areas, identifying emerging market opportunitiesBecome an influencer through thought leadership exposure and speaking engagements across industry associationsWhat You'll NeedMinimum Requirements:EducationBachelor’s Degree in marketing or related fieldExperience10+  years experience in product marketing, industry marketing, or corporate marketingPreferred QualificationsIn-depth knowledge of the investment landscape, including familiarity with financial products, services, and regulatory frameworksExperience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertiseExperience with industry technologies that service the relevant processes of the buyer persona Proficiency in implementing product-led growth go-to-market strategies, approaches, and tacticsEffective communication skills across all organizational levels, spanning from buyers and end-users to executive managementDemonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer SuccessStrategic mindset with the ability to derive insights from data for decision-makingProven ability to innovate and optimize business-driven strategiesExceptional listening, communication, and program management skillsKnowledge of North American and global financial services markets, specifically focusing on the broader regulated reporting market within Investments, including external and internal reporting subprocesses.Travel RequirementUp to 40% Working Conditions & Physical RequirementsReliable internet access for any period working remotely, not in a Workiva office.#LI-REMOTEHow You’ll Be Rewarded:Salary range in the US: $147,000.00 - $250,000.00A discretionary bonus typically paid annuallyRestricted Stock Units granted at time of hire401(k) match and comprehensive employee benefits packageThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.Where You’ll WorkOur values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.Customer Success:  Always delight our customers.Trust: Rely on each other. Integrity: Do the right thing, every time. Collaboration: Share resources and work together. Innovation: Keep creating solutions and finding better ways. Inclusion: Support a diverse community where we all belong. Accountability: Be responsible for your success and failure.We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.At Workiva, you’ll enjoy: Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and moreWork-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work. Learn more about life at Workiva: https://www.linkedin.com/company/workiva/Learn more about benefits: https://www.workiva.com/careers/benefits Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.#LI-HS2