Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.Job DescriptionJob Title: Marketing Manager IndiaLocation: IndiaSummary:Job Summary The Marketing Manager, India is an experienced generalist role driving all marketing initiatives in the region, including pipeline acceleration activities, brand awareness, demand generation programs (digital and field), channel marketing programs, events, public relations and social programs throughout India, reporting to the ANZ and India Marketing Director.The ideal candidate will possess both a business background that enables them to engage at the senior management level, as well as a marketing background that empowers them to be the voice of Genesys marketing to our partner and customer communities in India.This person is responsible for co-developing and co-delivering the INDIA marketing plan customised to the region and aligned with revenue growth targets. This entails understanding and delivering on regional priorities and execution, market knowledge and segmentation, marketing program delivery and measurement.The Marketing Manager, India is responsible for co-managing the marketing budget across India and interfaces with partners, customers, sales, corporate marketing, press, analysts and external vendors.Key ResponsibilitiesGeneral Requirements: Co-establishes direction for the Marketing strategy and priorities across India — working closely with regional leaders, Field Sales and Channel teams, and the wider APAC and global marketing teamsProvides the Marketing linkage between corporate and the India region; is the advocate to encourage and optimise sales and marketing alignment and resultsSupports lead management process and reporting requirementsEnsures global messaging and branding is reinforced in IndiaEnablement, education and support of our field and channel partners to optimise the return from the relationshipSupports profitable and impactful user conferences and user groupsTracks, measures and provides weekly progress reports, including inbound response rates, contribution to pipeline and ROIField, Partner and Demand Generation requirements: Event management of regional industry, partner and customer events, including designing and managing bespoke events and networking forums tailored to different audiencesWorks proactively with selected partners on strategies and plans to increase revenue and market share; drives co-marketing; works with partners to ensure they are enabled and leveraged in marketing effortsWorks closely with India Digital Demand Generation team to develop and implement tools, activities, digital marketing campaigns and social media initiatives.Initiates and executes high leverage digital and field programs to meet regional lead targetsOptimises use of budget to meet lead targetsData analysis to provide reports and recommendations to drive targeting and segmentation and increase Genesys market shareActively grows and nurtures customer references in region and works with APAC Customer Advocacy team to develop customer case studies and customer PR and event speaking opportunities to support regional marketing activities.Work proactively with the Senior manager and SDRs to meet regional lead quotasAdhoc duties as required by ManagementMinimum Requirements Minimum 5 years’ experience in marketing lead capacity, in an enterprise software company in marketing positions – ideally in combination with telecommunications/communications, CRM and/or call centre – with a core focus in campaign development, digital demand generation, events and branding.Strong understanding of channel routes to market and channel enablementUnderstanding of marketing trends, tools and frameworks and ability to find creative ways to implement them at a regional levelMarketing, Business or Digital/eCommerce degreeProven experience and success working in multi-cultural environmentProven ability to meet aggressive timelines and juggle multiple prioritiesMust have the desire to work in a high performing team and lead by exampleProven ability to meet aggressive timelines and juggle multiple prioritiesExceptional communication skills (oral and written) and strong presentation skillsStrong organizational and event management skillsAbility to regularly travel in regionIf a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
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